181 CEOs of the Largest U.S. Corporations Altered the Role of Corporations for Decades to Come
Imagine getting the CEOs of the largest corporations to agree on something. Well, it just happened, and it’s going to change the very purpose of 21st-century corporations.
In his 1962 book Capitalism, the Nobel prize-winning economist Milton Friedman wrote, “There is one and only one social responsibility of business — to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to say, engages in open and free competition without deception or fraud.”
Friedman’s doctrine was enshrined not only in our collective psyche but also in a 1997 statement issued The Roundtable periodically issues these statements, which they term “Statements on the Purpose of a Corporation.” They act as a compass for CEOs setting organizational
priorities.
Shareholders are no longer first — or second.
Each version of the document since 1997 has endorsed what is called the principle of “shareholder primacy,” meaning that corporations exist principally to serve shareholders.
That trajectory has come under increasing scrutiny of late, as has the relentless focus on quarterly performance and its inevitable tie to CEO compensation incentives.
However, today Friedman is doing pirouettes in his grave. On August 19th, the Roundtable issued a new statement that is nothing short of radical in its near unanimous endorsement The statement supersedes all previous statements and outlines a modern standard for corporate responsibility, which focuses on stakeholders rather than shareholders. In fact, on its own website, the Roundtable lists customer, employee, supplier, and community responsibility above shareholder responsibility.
“While each of our individual companies serves its own corporate purpose, we share a fundamental commitment to all of our stakeholders. We commit to:
- Delivering value to our customers.
- Investing in our employees.
- Dealing fairly and ethically with our suppliers.
- Supporting the communities in which we work.
- Generating long-term value for shareholders.”
You may be tempted, as are many who are commenting about this on social media, to discount the news as just so much noise to appease increasingly frustrated employees, or perhaps to gain favor with Millennial and Gen-Z customers who have been pushing an agenda of community, social, and environmental responsibility.
Resetting the corporate compass.
In the past decade corporations have been taken to task for being driven single-mindedly In a Fast Company article, Rick Wartzman recounts some of what’s led up to that frustration.
“Wages for the majority of the American workforce have been stagnant for 40 years, while their health coverage and retirement security have eroded. At the same time, corporate profits–high Clearly, large corporations have been under increasing scrutiny to balance shareholder responsibility with social responsibility. One of the prime architects of this new direction was JP Morgan Chase CEO Jamie Dimon, who is also chairman of the Roundtable.
Dimon has claimed, independently of the statement, that large corporations are already doing much of what the new Purpose of the Corporation spells out.
While we can argue the value of the Business Roundtable’s statement, there is no doubt it establishes a compass setting that is meant to do three things:
- Message that corporations are listening to changing societal attitudes and redirecting their priorities to keep pace.
- Take the lead on self-governance before government imposes regulations that take away that ability in favor of regulation and policy that forces corporations to take on more social responsibility. For example, the Accountable Capitalism Act, put forward At the end of the day, the signal being sent is that the role of the corporation is changing to meet an evolving social mandate to be more balanced and responsible in its obligations to all of its stakeholders.
When I look at what the Roundtable has done, in that context of a challenging socioeconomic landscape, for which policy is increasingly failing us Of course, drafting a statement is a far cry from taking the actions needed to support this new direction. But 181 CEOs standing behind it is certainly a step in the right direction.
This article was originally published on Inc.
Image credit: Pixabay
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Tom Koulopoulos is the author of 10 books and founder of the Delphi Group, a 25-year-old Boston-based think tank and a past Inc. 500 company that focuses on innovation and the future of business. He tweets from @tkspeaks.
