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5 Tips to Scale a Successful Direct-to-Consumer Brand in 2020


Many of the established beliefs regarding e-commerce and the retail space have broken down in recent times. One of the biggest has been the idea that to have a successful retail business, the key was to get on the biggest platforms possible and leverage visibility and logistics to access the market. But now, many direct-to-consumer (DTC) brands have shown that’s not necessary.

In fact, being in charge of the entire product journey to the customer is even better in many cases. It enables you to put a solid logistics system in place, independent of a platform that might not prioritize you, especially in disruptive times like these. Building a profitable DTC brand requires more upfront work, however, in order to reap the benefits down the road. Here are some tips to help you establish and scale your DTC business efficiently:

1. Targeted email marketing

Knowing your ideal customer persona and tailoring your marketing content appropriately is important for every business. But it is particularly important for a DTC business because you’ll need a higher conversion rate to ensure you’re not spending too much on customer acquisition, working as you are without a platform that generates organic traffic. Email is still the highest-converting marketing channel, and you should take advantage of that. However, refine your email list Related: 5 Direct-to-Consumer Clothing Brands We’re Seeing All Over the …

2. Customer service

Customer Service is also crucial because if done properly, it can help you transform your customers to evangelists who will help spread the word about your brand. The customer service process begins when people are enquiring about your products and it extends to long after they complete a purchase. At every one of those touchpoints, there should be a highly trained member of staff who will deliver a great experience to the customer and help build their customer loyalty that way. It’s important to select people with great temperaments and who have the requisite experience, to make sure that even when interactions go sour (and they will), you are able to handle the situation effectively to calm the situation and reach a positive outcome.

3. Fix your logistics

One of the ways that larger, more established brands are able to maintain their market share is Related: Unicommerce Partners With Yellow Messenger To Streamline Direct …

4. Streamline the buying process

The process of purchasing from your website needs to be as frictionless as possible. Several studies have shown that the fewer hurdles a person has to taking an action, the more likely they will be to do it. WarThe best brands are those that have a story that customers can easily recognize and connect with, and also have a community of like-minded people driving the conversation about the products. Building a community takes time, but you can start Related: The Direct-to-Consumer Watch Brand Offering Exceptionally Crafted …


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