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How These Athleisure Founders Integrated Philanthropy Into Their Business

 


In this video, Entrepreneur Network partner Business Rockstars speaks with the co-founders of the athleisure brand, Legend, to discuss their ability to leverage their resources to build a philanthropic brand. Part of their winning formula includes working with high-performing athletes and using the training facility owned Additionally, the brand’s melding of athleisure and high-quality cuts and fabrics help differentiate the product.

The team admits they have also experienced their moments of self-doubt — especially when putting something new and unexpected out into the market. To combat uncertainty and build goodwill among their fans, the Legend founders focus on building a thriving brand community Click the video to hear more. 

Related: If You Want to Disrupt an Industry, You Need to Evaluate the Originality of Your Idea First

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