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If You Want to Disrupt an Industry, You Need to Evaluate the Originality of Your Idea First

 


In this video, Entrepreneur Network partner Business Rockstars talks with Lana Bramletter, the founder of Lana Jewelry. Bramletter speaks about being one of the first in the space to create personalized, fine jewelry. The phenomenon was encouraged The founder stresses how important it is to her to keep control over her company instead of giving away a large part of it to deep-pocketed investors. 

The process of securing investors and their money is no walk in the park — Bramletter speaks about the many hoops that are required to secure loans and start taking money from investors. This process is similar, in Bramletter’s eyes, to finding the best partner for you. It takes a long time to find the right one and when searching, you want to make sure the investor will stick around for the long run. 

The founder also emphasizes sharing your brilliant idea. If your idea is truly something special, then share it with the people around you. If you know that your idea is special, than position it in front of others in a way that consumers will become excited Click the video to hear more.

Related: How This Entrepreneur Gave Digital Art Its Voice and a Place to Thrive

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