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What is in the MicroStrategy product suite?

MicroStrategy’s product suite includes HyperIntelligence, Embedded Intelligence, Cloud, Consulting, Education, and BI and Analytics tools. Its tools and services are designed to be user-friendly and intuitive for both end users and BI professionals to perform such tasks as data discovery, data wrangling, data visualization and advanced big data analytics.

Because MicroStrategy’s advanced BI tools are meant for business users, organizations can enable end users to build transaction-enabled analytics apps that optimize operations and boost productivity with code-free development tools. For example, tools like HyperIntelligence are always available everywhere in real time.

Unlike a traditional multidimensional online analytical processing (MOLAP) architecture, which supports summary-level reporting, MicroStrategy’s relational online analytical processing (ROLAP) architecture allows users to “drill anywhere” in the entire relational database — all the way down to the transactional level of detail. This enables the use of a virtual multidimensional cube structure to express complex relational databases, making it easier for business users to understand and navigate through the data. 

business processes
MicroStrategy’s HyperIntelligence for Office card displaying information pertinent to a user’s email exchange.

MicroStrategy has optimizations for all major relational databases and data warehouse vendors and enables access to multidimensional databases and flat files. While many BI vendors offer full-featured BI products, MicroStrategy’s ROLAP architecture and integrated metadata are key differentiators.

The MicroStrategy platform uses a single common metadata for consistency and streamlined maintenance. Its 64-bit architecture supports in-memory analytics with “Intelligent Cubes” (or OLAP reports cached in memory as data sets). Metrics and attributes are created once and used across different types of reports. Changes are made in one place, and all related reports are automatically updated. Similarly, security permissions are granted in one place, reducing administrative costs.


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