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This 8-Minute President Obama Video Gives a Whole New Meaning to Fake News

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Few things will surprise and shock us as much as the ability of A.I. to alter reality–really!

This 8-Minute President Obama Video Gives a Whole New Meaning to Fake News

What separates the “real” from the “virtual” is obvious, right? Think again.

The applications of AI are infinitely greater in number and in impact than anything we could possibly begin to imagine, and they are accelerating at a rate that we simply have no precedent for. Which is why the benefits of AI will startle us just as much as its downside.

One of those applications, that I recently came across, merges the physical and the digital world in a way that is both fascinating and deeply disturbing Some background first.

The Real You

We’ve become obsessed with video. According to Nielsen we watch between 5 to 10 hours of video each day, depending on which generation you belong to. (By the way, boomers actually top the list!).

Much of that is video of talking heads. Nothing is more authentic or revealing than seeing unedited raw video of a person. As humans we’re wild to be drawn to it and to seek out every inflection and micro-expression. Its’ how we establish trust. As a result we’ve come to accept that video of a person is the truest form of media since it cannot be faked without our noticing. Even extraordinary CGI can still be differentiated from the nuances of a “real” person’s gestures and voice patterns.

However, a group of researchers from the University of Washington have recently shown how AI can counterfeit the reality of a talking head in a way that is indistinguishable from the real thing. In fact I’m challenged even trying to find the right words to phrase that last sentence since the whole notion of “real” and “reality” is suddenly put into question.

Using machine learning they trained AI to mimic someone’s lip and facial movements while also changing what they were saying in a way that was indistinguishable from real-life (yes, there’s that word “real” again). This isn’t your run-of-the-Milli-Vanilli lip synch; it’s downright creepy good.

The demo video below shows how this was done with clips from speeches and interviews given Objects In The Rearview Mirror Are Closer Than The Appear

The rate at which AI can learn and evolve is something we have no scale for.

Imagine a super-ball–the kind that you’d play with as a kid. Let’s say that I’ve just given you one that has the ability to bounce to an unlimited height (we’ll suspend the laws of physics for this). Each bounce will be twice as high as the previous one. If the first bounce is 10 feet off the ground how high will it go on the 10th bounce? It will have topped a small mountain one-mile high.

By the 13th bounce it will have crested the Summit of Everest and be approaching the ceiling of commercial air traffic.

At 20 bounces our ball is approaching low earth orbit, after 28 we’ve passed Not impressed, right? I expected you might not be, after all, we’ve become somewhat immune to large numbers when it comes to the trajectory of technology. But I need to make a confession. I’m not trying to impress you with how fast a doubling phenomenon can scale. My objective is in how we cannot intuitively perceive geometric or exponential scale.

So, try just one more question.

If we had started with a discount super-ball that bounced only 1 inch, instead of 10 feet, (In other words the initial bounce was less than one percent of the prior super-ball.) how many more bounces would it have taken us to bounce out of the visible universe?

Incredibly, just seven more bounces than if we’d started with an initial 10 foot bounce! In fact, if we’d started with a ball that bounced a full mile the first time (528 times as much as our original super-ball) our 10ft-bounce ball would take less than 10 bounces to catch up with the mile-high super-ball. The math works, but it’s far from intuitive.

When anything progresses geometrically (and this isn’t even exponential growth) you very quickly get to a stage where the numbers are so large that it almost doesn’t matter where you start.

The same is true of how quickly AI will evolve Like our super-ball, AI is already bouncing out of eyesight and quickly making its way into the mainstream of our lives and the way we build our businesses. We can argue how incipient or immature these technologies are today but it makes no difference in the long run.

So, think again about what separates the “real” from the virtual. It’s really not that obvious, is it?

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This article was originally published on Inc.

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Thomas KoulopoulosTom Koulopoulos is the author of 10 books and founder of the Delphi Group, a 25-year-old Boston-based think tank and a past Inc. 500 company that focuses on innovation and the future of business. He tweets from @tkspeaks.