Why Asking This 1 Question Will Get You a Job Much Faster

Hillary spent seven months in 2017 looking for a job. She didn’t get any interviews. She was convinced there was something wrong with her. Her career confidence dwindled. I don’t blame her for feeling this way. The unemployment rate last year was at a record-low (and continues to be). Employers are complaining they can’t find enough talent. Which means, getting hired in a good economy should be easy, right? But, the truth is, even if you’re a rockstar at what you do, failing to do one thing prior to embarking on a job search can result in it taking much longer. Hillary didn’t complete a critical activity before she started looking for work and it resulted in months of wasted job search efforts.

Brand or BE Branded.

The most common mistake people make when starting a job search is failing to take time to properly explore the answers to the question: “What makes me worth hiring?” All too often, I see people skip the process of defining their value proposition. The result is a resume and LinkedIn profile that make no sense. And, a job search that is all over the board and very unproductive. Understanding your value so you can brand yourself is the most effective way to send a clear and convincing message to companies you are the one they need.

How are you the aspirin to a company’s pain?

There is a famous quote Not sure how to do this?

Let’s say you are a project manager. I often see this type of description:

Accomplished project manager with proven track record of success. Innovative and resourceful in my approach, I am adept at time-management and excel in the art of coordinating operations.

What’s wrong with the above? Well, for starters, it doesn’t really prove anything. You say you are these things, but where are the facts to validate your lofty claims? Furthermore, you sound like every other project manager i.e. overconfident and unintentionally selling yourself too hard.

If you want to develop a better brand, start Based on the answers, you can develop a branding statement that proves you are successful. For example, you might say,