{"id":5597,"date":"2017-06-17T17:48:02","date_gmt":"2017-06-17T16:48:02","guid":{"rendered":"http:\/\/healthmedicinet.com\/business\/romancing-the-new-business-model\/"},"modified":"2017-06-17T17:48:02","modified_gmt":"2017-06-17T16:48:02","slug":"romancing-the-new-business-model","status":"publish","type":"post","link":"http:\/\/healthmedicinet.com\/business\/romancing-the-new-business-model\/","title":{"rendered":"Romancing the New Business Model"},"content":{"rendered":"

\t\t\t\t\tby Nicolas Bry<\/p>\n

<\/p>\n

\"\"<\/p>\n

As mentioned in the\u00a02017 open-innovation center<\/strong><\/span><\/a>, innovation units with a new business model focus are catching interest. Here are a few examples:<\/h4>\n

Innovation units with a business model focus<\/strong><\/em><\/h3>\n

Kamet<\/a><\/strong><\/span> is a startup studio initiated by AXA in 2015, and funded with 100 m\u20ac for 5 years (AXA is a minor stakeholder). It aims at creating the new disruptors of the insurance industry, and incubating these InsutTech ventures, that will eventually join AXA group.<\/p>\n

\"C7gqSCqXwAA9Fpa[1]\"<\/p>\n

\u00a0<\/p>\n

St\u00e9phane Guinet, Kamet\u2019s founder, presents Kamet as a startup that builds startups<\/strong>. 100 people already work at Kamet (Paris, London, and Tel Aviv): 85 of them, mostly externals, are entrepreneurs in residence.<\/p>\n

Why so many entrepreneurs? Kamet has actually a specific process to develop new business models<\/a>: <\/span><\/strong>every 6 months, it unearths 40 ideas for new businesses; ideas<\/strong> come from AXA group, market watch, or venture capitalists; it selects 8 of them, then staffs<\/strong> corresponding projects with entrepreneurs, and starts building prototypes, and design business models. 4 of them are shut down following this milestone, and 4 continue for the next 6 to 8 months. It takes one year to give birth to a startup. Just like a startups studio<\/a><\/strong><\/span>, akin eFounders<\/p>\n

\"Kamet\"<\/p>\n

\u00a0<\/p>\n

With Kamet, AXA takes disruption seriously, and tries to give Kamet an unfair advantage competitive with Kamet-AXA bundle, leveraging AXA skills and database.<\/p>\n

Axes of investigation<\/strong> are about revisiting risk analysis or healthcare back-office. First Kamet seeds<\/a> <\/span><\/strong>are: <\/b><\/p>\n

    \n
  • Giving access to best French medical doctors to expats, and linking foreign travelers with their regular doctors through videoconferencing (Qare<\/a><\/strong><\/span>);<\/li>\n
  • Offering drivers to replace their tires, collecting their vehicle at the office (Fixter, the UBER of car maintenance, is funded by AXA with m\u20ac 6);<\/li>\n
  • Reinventing occupational health-care with data (Padoa is funded by AXA with m\u20ac 5).<\/li>\n<\/ul>\n

    AXA benefits from a 30-day right of first refusal at the first capital round.<\/p>\n

    Accorhotels<\/strong> has hired in April 2016 a\u00a0Chief Disruption Growth Officer<\/a><\/strong><\/span>, Thibault Viort<\/a><\/strong><\/span>, to develop growth opportunities.<\/p>\n

    \"\"<\/a><\/p>\n

    But what is the role of a Chief Disruption Officer? Thibault describes 5 missions:<\/strong><\/h4>\n
      \n
    • Developing a culture of agile innovation through 6 levers: awareness of emergence, understanding of value chains, mix of cultures, crossing ideas, pragmatic answers, and acting on the ground;<\/li>\n
    • Scouting new business lines<\/strong> resulting of new usages \/ coming generations \/ know-hows professions, enticing an internal dynamic, and embarking best players;<\/li>\n
    • Facilitating a startups ecosystem<\/strong>, reinforcing interactions with startups that re-invent the sector, and fostering initiatives from Accor\u2019s units to liaise with startups; Thibault\u2019s team uses StartupFlow.io<\/a><\/strong><\/span> tool;<\/li>\n
    • Accelerating new business initiatives, and intrapreneurship<\/strong>: task-forces helping business units in the opportunity assessment, rationalizing new initiatives across units, linking with relevant startups, and supporting business units teams; Accorhotels employees are invited to apply for the new business activities;<\/li>\n
    • Overseeing investments<\/strong> or acquisitions in emerging activities.<\/li>\n<\/ul>\n

      \"New<\/p>\n

      Examples of new service: using a chatbot set-up by a startup, to book a room at Accorhotels.<\/strong><\/h4>\n

      Examples of investments:\u00a0OneFineStay<\/a><\/strong><\/span>, an high-end Airbnb competitor, and John Paul<\/a><\/span><\/strong>, the digitally-enhanced concierge service.<\/p>\n

      RWE innovation hub<\/a><\/span><\/strong> wants to unfold the UBER of energy<\/strong>. Inken Braunschmidt<\/a><\/strong>, leader of this 80 people unit created in 2014, is here to think non-utility ideas. \u201cOur task is to find and develop new business models\u201d, she claims in Energypost.eu<\/a><\/strong>. \u201cIt does not mean we stop RD. It\u2019s not about technology or software either. It\u2019s about business models that put the customer in focus<\/strong>, that use insights based on data\u201d.<\/p>\n

      What is the process? \u201cWe follow a lean start-up<\/strong> approach. So we talk about 1, 3, 6, 9 months to get to a minimum viable product, a prototype. We work on proof-of-concept in little start-up teams. To define our areas of investigation, we looked at the telecoms industry, the electronics industry (Philips, Samsung etc) and of course at start-ups, we looked at Google and Nest.\u201d The result is a focus on 4 domains, called the lighthouses<\/strong>:<\/p>\n

        \n
      1. Big data;<\/li>\n
      2. Disruptive digital business models like Uber and Airbnb;<\/li>\n
      3. Smart in and around the house (including the Internet of Things);<\/li>\n
      4. Urban concepts, solving problems for mega-cities, from electricity and communications to mobility and logistics.<\/li>\n<\/ol>\n

        \"RWE\"<\/p>\n

        For each domain, RWE assessses whether it has already specific assets<\/strong>: for instance, when it comes to mobility, RWE already has the technology and know-how on charging infrastructure. To evaluate whether it can make a difference with a startup, RWE takes into account 3 assets: its 23 million customers base in Europe, IP, technologies and platforms up and running, and support in areas where a start-up does not typically have resources for, such as regulatory and legal experts. These assets also make RWE an interesting partner for start-ups.<\/p>\n

        We could also remind us of BIG, Breakthrough Innovation Group<\/a><\/strong><\/span> at Pernod Ricard, whose founder, Alain Dufoss\u00e9, we interviewed some time ago. Its way to nurture innovation projects with platform of opportunities<\/strong> was really impressive.<\/p>\n

        <\/p>\n

        An approach to unfold new business model
        <\/em><\/strong><\/h3>\n

        Combining the previous experiences, we suggest a 6 steps iterative approach to carve new business streams for your company:<\/p>\n

        \"\"<\/a><\/p>\n

          \n
        1. Top management support<\/strong>: getting management involvement in the long run, being present at key milestones: 6 months, one year, and so on;<\/li>\n
        2. Scouting<\/strong>: observing usage of customers, non-customers, of coming generations, detecting emerging profession and skills, benchmarking startups, and industries,\u00a0 crossing with company\u2019s assets (customer base, technologies, expertise), and defining lighthouses, or platform of opportunities<\/li>\n
        3. Ideation<\/strong>: generating 40 to 50 ideas, and extracting 8 of them; ideas can come from market watch, from VCs, or from the core corporation, on a regular basis, or during a dedicated creative workshop involving business units; ideas can then be connected with business units initiatives, and needs;<\/li>\n
        4. Staffing<\/strong>: building little start-up teams with external entrepreneurs or intrapreneurs, potentially mixing employees with startups; or providing a task force accelerating business units initiatives; partnering with startups, or investing in startups. Once the team is on tracks, inviting intrapreneurs to apply to new businesses, extending the resources;<\/li>\n
        5. Executing<\/strong>: pursuing a portfolio of 8 innovations with lean startup, building MVP to prove the concept, completing business model loop; after 3 months, reducing the portfolio to 4 innovations that you will bring to market;<\/li>\n
        6. Show me the money<\/strong>: achieving first sales, revenues, and customers, scaling-up, and iterating with management support at key milestones.<\/li>\n<\/ol>\n

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            <\/p>\n","protected":false},"excerpt":{"rendered":"

            by Nicolas Bry As mentioned in the\u00a02017 open-innovation center, innovation units with a new business model focus are catching interest. Here are a few examples: Innovation units with a business model focus Kamet is a startup studio initiated by AXA in 2015, and funded with 100 m\u20ac for 5 years (AXA is a minor stakeholder). […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-5597","post","type-post","status-publish","format-standard","hentry","category-news"],"_links":{"self":[{"href":"http:\/\/healthmedicinet.com\/business\/wp-json\/wp\/v2\/posts\/5597","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/healthmedicinet.com\/business\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/healthmedicinet.com\/business\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/healthmedicinet.com\/business\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/healthmedicinet.com\/business\/wp-json\/wp\/v2\/comments?post=5597"}],"version-history":[{"count":0,"href":"http:\/\/healthmedicinet.com\/business\/wp-json\/wp\/v2\/posts\/5597\/revisions"}],"wp:attachment":[{"href":"http:\/\/healthmedicinet.com\/business\/wp-json\/wp\/v2\/media?parent=5597"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/healthmedicinet.com\/business\/wp-json\/wp\/v2\/categories?post=5597"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/healthmedicinet.com\/business\/wp-json\/wp\/v2\/tags?post=5597"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}