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Google Chooses Saving Lives Over Profits In The Midst of Opioid Epidemic


One journalist, Cat Ferguson, wrote an investigative journalism piece for The Verge that dug deep into the underbelly of these online marketing schemes. Using Adwords for addiction treatment advertising, for example, the “customer,” usually a desperate person with substance use disorder, or a friend or family member, enters a search word for “drug rehabs near me,” or “alcohol detox,” expecting to get listings of the services offered by providers near them. And hopefully they get a phone number that connects them to a human being associated with a rehab, someone who explains what kind of treatment is offered, the price, whether they take their insurance or not, the length of the program, the credentials of the staff, and what kind of services are offered.


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