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Michael Segal: Enlisting Technology to Fight Obesity



Obesity has recently reached pestilence proportions. As Reuters reported progressing this year, “The commission of Americans who are portly (with a BMI of 30 or higher) has tripled given 1960, to 34 percent, while a occurrence of impassioned or “morbid” plumpness (BMI above 40) has risen sixfold, to 6 percent.” According to a CDC, major health consequences associated to plumpness embody coronary heart disease, Type 2 diabetes, cancer, hypertension (high blood pressure) and more. The estimated fee of plumpness on a U.S. economy has been estimated to be $190 billion. What is generally heavy is child obesity. Although there is a estimable accord opposite a house in a media and a domestic universe per a bulk of a problem, a resolution to a problem stays elusive.

This post explores choice approaches and methods for fighting plumpness and highlights a purpose amicable collection and record can play in this battle.

Government Legislation

For example, “The U.S. health caring remodel law of 2010 allows employers to assign portly workers 30 percent to 50 percent some-more for health word if they decrease to attend in a competent wellness program,” according to the same Reuters report.

New York’s Mayor Bloomberg wants to ban offering sodas and other sweetened drinks in servings incomparable than 16 ounces, assured doing so is a “way to quarrel plumpness in a city that spends billions of dollars a year on weight-related health problems.”

The pivotal disproportion between a dual initiatives is that while a Obamacare sustenance is formed on statistically proven association between plumpness and dear weight-related heath prices, Mayor Bloomberg’s beginning seems to have no such correlation. As such, it might reprove a apportionment of a open that is not portly and chooses to splash incomparable cups of soda.

Corporate Role

While food estimate offers many advantages such as food preservation, financial assets (because it is most cheaper to mass-produce food), and time assets (by shortening a volume of time families spend cooking), it is also a source of a many diseased food products on a marketplace today.

This is accurately where corporate shortcoming can be demonstrated by vital corporate entities that have a energy to change food manufacturers to furnish healthier processed foods.

A good instance of this form of corporate shortcoming has been displayed recently by The Walt Disney Company, that recently announced that “all products advertised on a child-focused radio channels, radio stations and web sites” contingency accommodate a certain nutritive standard.


Education — generally during a immature age — can yield children, and after adults, lifelong collection to eat some-more healthily. Michelle Obama launched her possess debate opposite child plumpness behind in 2010 by enlivening some-more earthy activity and starting an organic White House garden. Since then, she has served as a purpose indication to foster a healthy lifestyle.

Another good purpose indication in a area of healthy nourishment is Chef Jamie Oliver, who was awarded a prestigious TED Prize for formulating “a strong, tolerable transformation to teach any child about food, enthuse families to prepare again and commission people everywhere to quarrel obesity.”

Personal Responsibility

Personal shortcoming starts with any one of us that creates a preference to quarrel family obesity. As partial of personal responsibility, we are approaching to rise healthy vital habits, starting with a preference of healthy food items. Just suppose a certain impact that sportive personal shortcoming on a large scale would have on healthy nutrition. After all, if everybody would usually buy healthy products, afterwards companies would stop production diseased products, as there would be no direct for them. The primary plea with sportive personal responsibility, however, is that successful execution of this joining is fortuitous on consumers’ ability to investigate information on healthy nourishment and name a healthiest products.

With some-more than tens of thousands of products on normal in a standard supermarket, this can be a daunting task. This is where web and mobile record helps.

Technology to a Rescue

Instead of consumers researching a nutrients and mixture of any and any product, a nutritive algorithm using on a mechanism can do it for them. This algorithm, grown by experts formed on systematic nutritive research, can investigate a database of food items’ nutrients and ingredients, and suggest healthy options. This algorithm can run on mobile inclination and capacitate consumers to name healthier products in genuine time.

Several companies have grown algorithms that can beam consumers to make healthy food choices, including Fooducate, ShopWell and wHealthy Solutions. The services offering by these companies also yield information per healthier alternatives, and teach consumers on several topics relating to healthy nutrition. For consumers who don’t have entrance to computers or smartphones, NuVal compresses a information per tab into a singular series that is presented during a grocery stores on a shelf tag.

While consultant rankings are really valuable, in this day and age of amicable networks, consumers design to get some-more than only numbers from a experts. They wish to attend in and minister to a examination routine to collectively advantage from a knowledge of a user community. Combining consultant rankings with community knowledge has been used utterly effectively in a accumulation of amicable platforms in other fields such as TripAdvisor, Yahoo Movies, etc. wHealthy Solutions’ FoodSmart is one such amicable app that enables users to arrange “taste” and write their reviews on food items, where they can afterwards be total with consultant rankings.


There is no singular china bullet in fighting obesity. Government legislation, corporate responsibility, preparation and personal responsibility, total with web and mobile services, can all assistance people eat healthy and quarrel obesity. People who strech a preference to practice their personal shortcoming and rise healthy eating habits for themselves and their families are speedy to use a web and mobile services to assistance with formulation and selling for healthy food items. These people can also assistance other families quarrel plumpness by contributing to growth of a community knowledge by essay their product reviews on amicable platforms.

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