- Plastering giant arrows on supermarket floors helps direct shoppers towards fruit and veg and other healthy foods, study shows
- Initiative increased sales of fruit and veg by 15%, researchers revealed
- 6ft by 3ft green arrows boasted messages such as ‘follow for a healthy heart’, or ‘follow for a healthy weight’ and were stuck on the floors of aisles
Fiona Macrae Science Editor For The Daily Mail
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Plastering supermarket floors with giant arrows pointing to the fruit veg section increases sales by up to 15 per cent, research shows.
The University of New Mexico study found that simply reminding people where the healthy food is can change their buying habits.
The 6ft by 3ft green arrows boasted messages such as ‘follow for a healthy heart’ or ‘follow for a healthy weight’ and stuck on the floor of busy aisles.
Plastering supermarket floors with giant arrows pointing to the fruit veg section increases sales by up to 15 per cent, research shows
The 10 arrows were placed in highly visible areas around the store, and pointed to the healthy produce on offer.
As well as encouraging slogans, the arrows also featured pictures of fruits, vegetables and emojis to entice people through the aisles.
Shoppers took the hint and bought more greens – while not spending more overall.
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This suggests they bought less unhealthy food as a result, the Journal of Nutrition Education and Behavior reports.
Researcher Collin Payne said: ‘Efforts to move shoppers to purchase healthier foods while not increasing budgets could trigger a public health shift.
‘Our intervention showed that the fresh produce spending proportion increase is possible without increasing overall spending per shopper.’
Britons are advised to eat at least five portions of fruit and vegetables a day for all-round health.
Fresh, frozen, canned and dried versions all contribute, as do those found in soups, stews, sandwiches and other dishes.
Normal potatoes don’t count – but sweet potatoes do.
Just 30 per cent of adults meet the target.
The 6ft by 3ft green arrows boasted messages such as ‘follow for a healthy heart’ or ‘follow for a healthy weight’ and stuck on the floor of busy aisles. Shoppers took the hint and bought more greens – while not spending more overall
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