{"id":108954,"date":"2016-08-26T21:30:26","date_gmt":"2016-08-26T21:30:26","guid":{"rendered":"http:\/\/healthmedicinet.com\/i\/soap-sales-plunge-as-young-people-opt-for-more-hygienic-hand-wash\/"},"modified":"2016-08-26T21:30:26","modified_gmt":"2016-08-26T21:30:26","slug":"soap-sales-plunge-as-young-people-opt-for-more-hygienic-hand-wash","status":"publish","type":"post","link":"http:\/\/healthmedicinet.com\/i\/soap-sales-plunge-as-young-people-opt-for-more-hygienic-hand-wash\/","title":{"rendered":"Soap sales plunge as young people opt for more &#8216;hygienic&#8217; hand wash"},"content":{"rendered":"<ul class=\"mol-bullets-with-font\">\n<li class=\"\"><strong>Mintel has found sales of soap bars in the US fell by 2.2 per cent last year\u00a0<\/strong><\/li>\n<li class=\"\"><strong>The decline was most marked in young people aged between 18 and 24<\/strong><\/li>\n<li class=\"\"><strong>Half of US consumers believe soap bars are covered in germs after use<\/strong><\/li>\n<li class=\"\"><strong>Instead consumers are opting to buy &#8216;hygienic&#8217; liquid hand wash instead<\/strong><\/li>\n<\/ul>\n<p class=\"author-section byline-plain\">By<\/p>\n<p>Richard Gray for MailOnline<\/a><\/p>\n<p class=\"byline-section\"><span class=\"article-timestamp article-timestamp-published\"><br \/>\n  <span class=\"article-timestamp-label\">Published:<\/span><br \/>\n  07:55 EST, 26 August 2016<br \/>\n<\/span><br \/>\n | <span class=\"article-timestamp article-timestamp-updated\"><br \/>\n  <span class=\"article-timestamp-label\">Updated:<\/span><br \/>\n  07:58 EST, 26 August 2016<br \/>\n<\/span>\n<\/p>\n<\/p>\n<ul>\n<li class=\"share-facebook\"><\/li>\n<li class=\"share-twitter\"><\/li>\n<li class=\"share-pinterest\"><\/li>\n<li class=\"share-gplus\">\n      <span class=\"g-interactivepost\"><br \/>\n        <a><\/a><br \/>\n      <\/span>\n        <\/li>\n<li class=\"share-email\">\n<p>                <span class=\"wai\">e-mail<\/span><br \/>\n            <\/a>\n        <\/li>\n<li class=\"share-icons\" id=\"shareLinkTop\">\n            <\/a>\n            <\/li>\n<\/ul>\n<p>     <span><\/span><\/p>\n<p class=\"count-number\">          95<\/p>\n<p class=\"count-text\">View <br \/> comments<\/p>\n<p>    <\/a><\/p>\n<p class=\"mol-para-with-font\">A fear of germs may be dooming the humble bar of soap as young, hygiene obsessed members of millennials turn to hand wash instead.<\/p>\n<p class=\"mol-para-with-font\">New figures have revealed that young people aged between 18 and 24 are choosing liquid soap over the old fashioned bars.<\/p>\n<p class=\"mol-para-with-font\">Sales of soap bars in the US fell by 2.2 per cent between 2014 and 2015 even though the overall market for bath and shower products increased by 2.7 per cent, Mintel has found.<\/p>\n<p>    <img loading=\"lazy\" decoding=\"async\" id=\"i-24c12486ef56bf82\" src=\"http:\/\/i.dailymail.co.uk\/i\/pix\/2016\/08\/26\/13\/3799930100000578-0-image-a-15_1472214610501.jpg\" height=\"423\" width=\"634\" alt=\"Young consumers are turning their back on traditional bars of soap (pictured) over fears that they carry germs, according to new research by Mintel. They found that soap bar sales have declined by 2.2 per cent in the past year despite the soap market growing by 2.7 per cent\" class=\"blkBorder img-share\" \/>    <\/p>\n<p class=\"imageCaption\">Young consumers are turning their back on traditional bars of soap (pictured) over fears that they carry germs, according to new research by Mintel. They found that soap bar sales have declined by 2.2 per cent in the past year despite the soap market growing by 2.7 per cent<\/p>\n<h3 class=\"wocc\">                                <span>IS ANTIBACTERIAL SOAP REALLY BETTER?\u00a0<\/span>                            <\/h3>\n<p class=\"mol-para-with-font\">Korean scientists examined the effect of triclosan, the active antiseptic ingredient most commonly used in these types of soaps.<\/p>\n<p class=\"mol-para-with-font\">They compared the ability of antibacterial and non-antibacterial soap to remove bacteria from human hands using 16 healthy adult volunteers.<\/p>\n<p class=\"mol-para-with-font\">They found it was no more effective, both experiments indicating that there is &#8216;no significant difference&#8217; between the effects of plain soap and antibacterial soap when used under &#8216;real life&#8217; conditions, they concluded.<\/p>\n<p class=\"mol-para-with-font\">Tests conducted by consumer watchdog Which? also found that\u00a0rubbing your hands vigorously with soap and water for 30 seconds  is as effective as antibacterial handwashes.<\/p>\n<p class=\"mol-para-with-font\">Most of this decline in the use of soap bars has been driven by younger consumers and women.<\/p>\n<p class=\"mol-para-with-font\">But it appears traditional bars of soap are still popular with older members of society, particularly men who are over the age of 60, perhaps adding to its old fashioned image.<\/p>\n<p class=\"mol-para-with-font\">The figures fit within a growing trend that shows consumers are turning their back on traditional soap bars \u2013 since 2010 the number of households using bar soap has dropped by five per cent.<\/p>\n<p class=\"mol-para-with-font\">While some of this may be partly driven by the growing range of soap products now available, Mintel found that nearly half of all US consumers believe soap bars are covered in germs after use.<\/p>\n<p class=\"mol-para-with-font\">This was most strong in those aged between 18 and 24-years-old \u2013 the cohort often identified as Generation Z, or more widely as millennials.<\/p>\n<p class=\"mol-para-with-font\">However, recent studies have suggested there is little basis for this belief.<\/p>\n<p class=\"mol-para-with-font\">For example, research conducted by scientists in South Korea last year found that expensive antibacterial hand wash was no more effective at killing bacteria than normal soap and water.<\/p>\n<p class=\"mol-para-with-font\">Margie Nanninga, beauty analyst at Mintel, said: &#8216;The market for bar soap is being impacted by preferences for alternate formats, including liquid body washes and liquid hand soaps.<\/p>\n<ul class=\"rotator-panels link-bogr1 linkro-ccox\">\n<li>\n<p>          <img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/i.dailymail.co.uk\/i\/pix\/2016\/08\/26\/12\/379946E800000578-0-image-a-34_1472211174103.jpg\" width=\"62\" height=\"60\" \/><span>Not so green after all! Widespread use of&#8230;<\/span><br \/>\n        <\/a><\/p>\n<p>          <img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/i.dailymail.co.uk\/i\/pix\/2016\/08\/26\/13\/3799629F00000578-0-image-a-41_1472213043440.jpg\" width=\"62\" height=\"60\" \/><span>The rare, deep-Earth tremor that shook the planet: Waves&#8230;<\/span><br \/>\n        <\/a><\/p>\n<p>          <img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/i.dailymail.co.uk\/i\/pix\/2016\/08\/26\/10\/379890B000000578-0-image-a-17_1472202309720.jpg\" width=\"62\" height=\"60\" \/><span>Boeing wants to fight forest fires with ARTILLERY: Patent&#8230;<\/span><br \/>\n        <\/a><\/p>\n<p>          <img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/i.dailymail.co.uk\/i\/pix\/2016\/08\/26\/11\/3799211900000578-0-image-a-10_1472209066177.jpg\" width=\"62\" height=\"60\" \/><span>Mind-controlled nanobots could release drugs inside your&#8230;<\/span><br \/>\n        <\/a>\n      <\/li>\n<\/ul>\n<p>    <img loading=\"lazy\" decoding=\"async\" id=\"i-c14730e265e4d180\" src=\"http:\/\/i.dailymail.co.uk\/i\/pix\/2016\/08\/26\/13\/2F3CC66B00000578-0-image-a-16_1472214616742.jpg\" height=\"423\" width=\"634\" alt=\"Despite the decline in soap bar sales, the overall soap market has continued to grow as people turn instead to liquid hand wash (pictured) and shower products\u00a0\" class=\"blkBorder img-share\" \/>    <\/p>\n<p class=\"imageCaption\">Despite the decline in soap bar sales, the overall soap market has continued to grow as people turn instead to liquid hand wash (pictured) and shower products\u00a0<\/p>\n<p class=\"mol-para-with-font\">&#8216;The market is also seeing increased pressure from the sale of in-shower moisturizers in the body care segment, which may discourage consumers from spending more on soap, bath and shower products that highlight intensive moisture.<\/p>\n<p class=\"mol-para-with-font\">&#8216;This can result in consumers using more basic, lower-priced bar soap options in order to splurge on in-shower moisturizers.&#8217;<\/p>\n<p class=\"mol-para-with-font\">The research by Mintel also highlights a shift in washing habits with 66 per cent of Americans saying they prefer taking a shower to a bath.<\/p>\n<p class=\"mol-para-with-font\">Liquid body wash now accounts for $2.7 billion (\u00a32 billion) worth of sales in the US \u2013 nearly half of the soap market &#8211; perhaps reflecting this shift to showering.<\/p>\n<p class=\"mol-para-with-font\">Bath products like bubble bath account for just four per cent of the market.<\/p>\n<p class=\"mol-para-with-font\">The research by Mintel also reveals an interesting divide between men and women when it comes to soap use.<\/p>\n<p>    <img loading=\"lazy\" decoding=\"async\" id=\"i-885ebac10f507573\" src=\"http:\/\/i.dailymail.co.uk\/i\/pix\/2016\/08\/26\/13\/379993E200000578-0-image-a-17_1472214792841.jpg\" height=\"472\" width=\"634\" alt=\"Around half of consumers in the US believe that soap bars (stock picture) can carry germs, but recent research has shown that scrubbing with normal soap and water is just as effective at cleaning hands as using antibacterial hand wash\" class=\"blkBorder img-share\" \/>    <\/p>\n<p class=\"imageCaption\">Around half of consumers in the US believe that soap bars (stock picture) can carry germs, but recent research has shown that scrubbing with normal soap and water is just as effective at cleaning hands as using antibacterial hand wash<\/p>\n<p class=\"mol-para-with-font\">Around 53 per cent of men believe traditional soap bars can be used to wash their face, just 36 per cent of women are willing to do so.<\/p>\n<p class=\"mol-para-with-font\">Ms Nanninga said that bar soap manufacturers could perhaps do well to invest more in luxury products.<\/p>\n<p class=\"mol-para-with-font\">Overall, sales of soap, bath and shower products grew 15 percent between 2010-15.<\/p>\n<p class=\"mol-para-with-font\">She said: &#8216;Strong sales of bath products are the result of increased spending for premium benefits, with consumers seeking aromatherapy in bath products and natural ingredients across all segments.<\/p>\n<p class=\"mol-para-with-font\">&#8216;In order to turn sluggish sales around, new bar soap product launches could incorporate a wider variety of claims, especially for more luxury and premium bar soap offerings.&#8217;\u00a0<\/p>\n<p class=\"mol-para-with-font\">\n<h3 class=\"social-links-title\">Share or comment on this article<\/h3>\n<ul class=\"bigLinks sc-icns cleared\">\n<li class=\"facebook\">\n<p>                            <span class=\"wai\">e-mail<\/span><br \/>\n                        <\/a>\n                    <\/li>\n<li class=\"share\" id=\"shareLinkBottom\">\n<p>                        <\/a>\n                    <\/li>\n<li class=\"social-stats social-stats-pipe\" id=\"shareCountBottom\">\n<\/li>\n<li id=\"addCommentButton\" class=\"add-comment\">\n<p>                        <\/a>\n                    <\/li>\n<\/ul>\n<h2 class=\"wocc\">Most watched News videos<\/h2>\n<ul class=\"panels cleared\">\n<li class=\"news\">\n<p>                        <span class=\"thumb\"><img decoding=\"async\" src=\"http:\/\/i.dailymail.co.uk\/i\/pix\/2016\/08\/25\/23\/3796257A00000578-0-image-a-4_1472164466472.jpg\" \/><\/span><br \/>\n                        <span class=\"description-wrapper\"><br \/>\n                            <span class=\"description\">A woman freaks out on the subway and throws live crickets<\/span><br \/>\n                        <\/span><br \/>\n                    <\/a><\/p>\n<\/li>\n<li class=\"news\">\n<p>                        <span class=\"thumb\"><img decoding=\"async\" src=\"http:\/\/i.dailymail.co.uk\/i\/pix\/2016\/08\/25\/15\/3793FAAD00000578-0-image-a-42_1472134606716.jpg\" \/><\/span><br \/>\n                        <span class=\"description-wrapper\"><br \/>\n                            <span class=\"description\">Adorable toddler turns up radio and dances to hip-hop<\/span><br \/>\n                        <\/span><br \/>\n                    <\/a><\/p>\n<\/li>\n<li class=\"news\">\n<p>                        <span class=\"thumb\"><img decoding=\"async\" src=\"http:\/\/i.dailymail.co.uk\/i\/pix\/2016\/08\/26\/12\/379961FB00000578-0-image-m-1_1472212768624.jpg\" \/><\/span><br \/>\n                        <span class=\"description-wrapper\"><br \/>\n                            <span class=\"description\">Brooklyn teen was shot 16 times after surrendering to cops in 2013<\/span><br \/>\n                        <\/span><br \/>\n                    <\/a><\/p>\n<\/li>\n<li class=\"news\">\n<p>                        <span class=\"thumb\"><img decoding=\"async\" src=\"http:\/\/i.dailymail.co.uk\/i\/pix\/2016\/08\/26\/11\/3799056100000578-0-image-m-8_1472207005792.jpg\" \/><\/span><br \/>\n                        <span class=\"description-wrapper\"><br \/>\n                            <span class=\"description\">Shocking CCTV! 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liquid hand wash instead By <a class=\"read-more-link\" href=\"http:\/\/healthmedicinet.com\/i\/soap-sales-plunge-as-young-people-opt-for-more-hygienic-hand-wash\/\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-108954","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"http:\/\/healthmedicinet.com\/i\/wp-json\/wp\/v2\/posts\/108954","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/healthmedicinet.com\/i\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/healthmedicinet.com\/i\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/healthmedicinet.com\/i\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/healthmedicinet.com\/i\/wp-json\/wp\/v2\/comments?post=108954"}],"version-history":[{"count":0,"href":"http:\/\/healthmedicinet.com\/i\/wp-json\/wp\/v2\/posts\/108954\/revisions"}],"wp:attachment":[{"href":"http:\/\/healthmedicinet.com\/i\/wp-json\/wp\/v2\/media?parent=108954"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/healthmedicinet.com\/i\/wp-json\/wp\/v2\/categories?post=108954"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/healthmedicinet.com\/i\/wp-json\/wp\/v2\/tags?post=108954"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}