{"id":123885,"date":"2016-10-19T19:30:04","date_gmt":"2016-10-19T19:30:04","guid":{"rendered":"http:\/\/healthmedicinet.com\/i\/coke-and-pepsi-sponsor-groups-trying-to-wean-u-s-off-soda\/"},"modified":"2016-10-19T19:30:04","modified_gmt":"2016-10-19T19:30:04","slug":"coke-and-pepsi-sponsor-groups-trying-to-wean-u-s-off-soda","status":"publish","type":"post","link":"http:\/\/healthmedicinet.com\/i\/coke-and-pepsi-sponsor-groups-trying-to-wean-u-s-off-soda\/","title":{"rendered":"Coke and Pepsi sponsor groups trying to wean U.S. off soda"},"content":{"rendered":"<p class=\"canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm canvas-atom\">By Ronnie Cohen<\/p>\n<p class=\"canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm canvas-atom\">(Reuters Health) &#8211; Coca-Cola and PepsiCo made donations to nearly 100 influential U.S. public health organizations from 2011 to 2015 in an effort to silence groups that might otherwise push for laws regulating soda, researchers contend.<\/p>\n<p class=\"canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm canvas-atom\">Over the same five-year period, the two beverage giants lobbied against at least 28 soda taxes and other measures intended to curb consumption of sugary drinks and stem the rising tide of obesity, according to a recent study in American Journal of Preventive Medicine.<\/p>\n<p class=\"canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm canvas-atom\">\u201cAlthough soda companies say they\u2019re beneficent, this study shows what they really care about is improving profit \u2013 not public health,\u201d lead author Daniel Aaron said in a telephone interview.<\/p>\n<p class=\"canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm canvas-atom\">Aaron, a student at Boston University School of Medicine and Harvard Law School, wrote the report with Dr. Michael Siegel, a professor at the Boston University School of Public Health.<\/p>\n<p class=\"canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm canvas-atom\">\u201cThe health organizations themselves have a duty to stop accepting this money,\u201d Aaron said, because it creates a conflict of interest.<\/p>\n<p class=\"canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm canvas-atom\">Recipients of the beverage giants\u2019 corporate philanthropy included trusted medical groups and government agencies, including the American Academy of Pediatrics, the American Medical Association, the National Institutes of Health and the Centers for Disease Control and Prevention, the study found.<\/p>\n<p class=\"canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm canvas-atom\">\u201cThese are really powerful medical groups,\u201d Aaron said. \u201cThe fact that they\u2019re accepting money from soda companies may influence doctors and policy.\u201d<\/p>\n<p class=\"canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm canvas-atom\">In fact, the report argues, the donations may have already influenced at least some of those groups.<\/p>\n<p class=\"canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm canvas-atom\">Save the Children, for example, stopped promoting soda taxes in 2010 after taking more than $5 million from PepsiCo in 2009 and while seeking a major grant from Coca-Cola, the study points out.<\/p>\n<p class=\"canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm canvas-atom\">Save the Children has denied that corporate support influenced its decision to quit promoting soda taxes.<\/p>\n<p class=\"canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm canvas-atom\">Coke and Pepsi\u2019s trade organization defended the soda industry\u2019s support of health groups.<\/p>\n<p class=\"canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm canvas-atom\">\u201cWe may disagree with some in the public health community on discriminatory and regressive taxes and policies on our products,\u201d the American Beverage Association said in a statement. \u201cBut, we believe our actions in communities and the marketplace are contributing to addressing the complex challenge of obesity.\u201d<\/p>\n<p class=\"canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm canvas-atom\">The statement concludes, \u201cWe stand strongly for our need, and right, to partner with organizations that strengthen our communities.\u201d<\/p>\n<p class=\"canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm canvas-atom\">The study is the first to catalog soda companies\u2019 sponsorships of national health organizations. The researchers systematically searched public documents, from medical journals to corporate annual reports, and identified at least 96 health groups sponsored by Coca-Cola or PepsiCo.<\/p>\n<p class=\"canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm canvas-atom\">Researchers also found that big soda companies and their trade association spent more than $10 million a year lobbying against soda taxes and other regulatory measures on sweetened beverages.<\/p>\n<p class=\"canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm canvas-atom\">Although cities across the country have considered soda taxes, the only U.S. city to levy one so far is Berkeley, California. Voters in three other Bay Area cities and in Boulder, Colorado will decide on similar measures to try to fight obesity through taxes in November.<\/p>\n<p class=\"canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm canvas-atom\">A previous study showed a 21 percent drop in soda consumption in Berkeley\u2019s low-income neighborhoods after the penny-per-ounce tax took effect in 2015.<\/p>\n<p class=\"canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm canvas-atom\">Public health experts believe soda helped drive American obesity rates to among the highest in the world. The U.S. spent an estimated $190 billion treating obesity-related conditions in 2012.<\/p>\n<p class=\"canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm canvas-atom\">The American Diabetes Association and the Juvenile Diabetes Research Foundation also are on the list of groups that took soda company money, the new study found. \u201cThe diabetes organizations were really surprising because of the established link between soda and diabetes,\u201d Aaron said.<\/p>\n<p class=\"canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm canvas-atom\">Diabetes rates have almost tripled over the past three decades, while sugary beverage consumption doubled.<\/p>\n<p class=\"canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm canvas-atom\">Coca-Cola announced last year that it would not renew its sponsorship contracts with the Academy of Nutrition and Dietetics, the American Academy of Pediatrics, the American Academy of Family Physicians and the American College of Cardiology. The soda company blamed financial constraints.<\/p>\n<p class=\"canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm canvas-atom\">Lorrene Ritchie, director of the Nutrition Policy Institute at the University of California in Oakland, is a registered dietician and a member of the dieticians\u2019 group.<\/p>\n<p class=\"canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm canvas-atom\">\u201cLots of us were unhappy about our organization taking soda industry money,\u201d she said in a telephone interview. On the other hand, she said, \u201cI understand exactly why all these organizations take money.<\/p>\n<p class=\"canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm canvas-atom\">\u201cIn public health, I\u2019m not selling anything. There\u2019s no way to make money unless people fund that work.\u201d<\/p>\n<p class=\"canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm canvas-atom\">The study reminded her of the time, about a decade ago, she arrived at a speaking engagement only to realize she would be standing under a banner for the American Beverage Association, which represents Coca-Cola and PepsiCo.<\/p>\n<p class=\"canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm canvas-atom\">She reluctantly delivered the speech. But, she said, \u201cAfterwards I told them I would not give a talk if it was sponsored.\u201d<\/p>\n<p class=\"canvas-text Mb(1.0em) Mb(0)--sm Mt(0.8em)--sm canvas-atom\">SOURCE: http:\/\/bit.ly\/2dQQXzV American Journal of Preventive Medicine, online October 10, 2016.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Ronnie Cohen (Reuters Health) &#8211; Coca-Cola and PepsiCo made donations to nearly 100 influential U.S. public health organizations from 2011 to 2015 in an effort to silence groups that might otherwise push for laws regulating soda, researchers contend. Over the same five-year period, the two beverage giants lobbied against at least 28 soda taxes <a class=\"read-more-link\" href=\"http:\/\/healthmedicinet.com\/i\/coke-and-pepsi-sponsor-groups-trying-to-wean-u-s-off-soda\/\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-123885","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"http:\/\/healthmedicinet.com\/i\/wp-json\/wp\/v2\/posts\/123885","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/healthmedicinet.com\/i\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/healthmedicinet.com\/i\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/healthmedicinet.com\/i\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/healthmedicinet.com\/i\/wp-json\/wp\/v2\/comments?post=123885"}],"version-history":[{"count":0,"href":"http:\/\/healthmedicinet.com\/i\/wp-json\/wp\/v2\/posts\/123885\/revisions"}],"wp:attachment":[{"href":"http:\/\/healthmedicinet.com\/i\/wp-json\/wp\/v2\/media?parent=123885"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/healthmedicinet.com\/i\/wp-json\/wp\/v2\/categories?post=123885"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/healthmedicinet.com\/i\/wp-json\/wp\/v2\/tags?post=123885"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}