{"id":204157,"date":"2017-10-11T11:57:11","date_gmt":"2017-10-11T11:57:11","guid":{"rendered":"http:\/\/healthmedicinet.com\/i\/junk-food-ads-spend-27-times-more-than-health-scheme\/"},"modified":"2017-10-11T11:57:11","modified_gmt":"2017-10-11T11:57:11","slug":"junk-food-ads-spend-27-times-more-than-health-scheme","status":"publish","type":"post","link":"http:\/\/healthmedicinet.com\/i\/junk-food-ads-spend-27-times-more-than-health-scheme\/","title":{"rendered":"Junk food ads spend 27 times more than health scheme"},"content":{"rendered":"<ul class=\"mol-bullets-with-font\">\n<li class=\"\"><strong>Cadbury\u2019s Dairy Milk, Coca-Cola and Galaxy topped list of advert spending<\/strong><\/li>\n<li class=\"\"><strong>The 18 biggest spenders put more than \u00a3143million into promotions last year<\/strong><\/li>\n<li class=\"\"><strong>But the government only spent \u00a35.2million on Change4Life health campaign\u00a0<\/strong><\/li>\n<\/ul>\n<p class=\"author-section byline-plain\">By<\/p>\n<p>Ben Spencer Medical Correspondent For The Daily Mail<\/a><\/p>\n<p class=\"byline-section\"><span class=\"article-timestamp article-timestamp-published\"><br \/>\n  <span class=\"article-timestamp-label\">Published:<\/span><br \/>\n  19:42 EDT, 10 October 2017<br \/>\n<\/span><br \/>\n | <span class=\"article-timestamp article-timestamp-updated\"><br \/>\n  <span class=\"article-timestamp-label\">Updated:<\/span><br \/>\n  19:53 EDT, 10 October 2017<br \/>\n<\/span>\n<\/p>\n<\/p>\n<ul>\n<li class=\"share-facebook\"><\/li>\n<li class=\"share-twitter\"><\/li>\n<li class=\"share-pinterest\"><\/li>\n<li class=\"share-gplus\">\n      <span class=\"g-interactivepost\"><br \/>\n        <a><\/a><br \/>\n      <\/span>\n        <\/li>\n<li class=\"share-email\">\n<p>                <span class=\"wai\">e-mail<\/span><br \/>\n            <\/a>\n        <\/li>\n<li class=\"share-icons\" id=\"shareLinkTop\">\n            <\/a>\n            <\/li>\n<\/ul>\n<p>     <span><\/span><\/p>\n<p class=\"count-number\">           4<\/p>\n<p class=\"count-text\">View <br \/> comments<\/p>\n<p>    <\/a><\/p>\n<p class=\"mol-para-with-font\">Junk food companies spend 27 times more on advertising than the Government does on promoting healthy eating, experts have warned.<\/p>\n<p class=\"mol-para-with-font\">The 18 top-spending crisp, confectionery and sugary drinks brands spent more than \u00a3143million last year on advertising their products, according to the Obesity Health Alliance.<\/p>\n<p class=\"mol-para-with-font\">It dwarfs the \u00a35.2million was spent on the Government\u2019s flagship Change4Life healthy eating campaign.<\/p>\n<p>        <img loading=\"lazy\" decoding=\"async\" id=\"i-69e93c71f701ee3\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" height=\"312\" width=\"634\" alt=\"The chocolate giant Cadbury's was among the biggest spenders in a list that dwarfed the government's initiative for healthy eating\" class=\"blkBorder img-share\" \/><\/p>\n<p>    <img loading=\"lazy\" decoding=\"async\" id=\"i-69e93c71f701ee3\" src=\"http:\/\/i.dailymail.co.uk\/i\/pix\/2017\/10\/11\/00\/1BCE0412000005DC-0-image-a-40_1507678261717.jpg\" height=\"312\" width=\"634\" alt=\"The chocolate giant Cadbury's was among the biggest spenders in a list that dwarfed the government's initiative for healthy eating\" class=\"blkBorder img-share\" \/><\/p>\n<p class=\"imageCaption\">The chocolate giant Cadbury&#8217;s was among the biggest spenders in a list that dwarfed the government&#8217;s initiative for healthy eating<\/p>\n<p class=\"mol-para-with-font\">Cadbury\u2019s Dairy Milk, Coca-Cola and Galaxy chocolate top a league table of advertising spend, with their owners spending more than \u00a310million each last year marketing those products alone.<\/p>\n<p class=\"mol-para-with-font\">Overall advertising spending by the entire confectionary market in Britain increased 13 per cent in 2016 compared to 2015.<\/p>\n<p class=\"mol-para-with-font\">In a league table of all advertising spending in Britain in 2016, 18 of the top 100 brands were junk food companies.<\/p>\n<p class=\"mol-para-with-font\">The Obesity Health Alliance &#8211; a coalition of more than 40 health charities &#8211; wants the Government to restrict children\u2019s exposure to junk food marketing across all media, including on TV prior to the 9pm watershed.<\/p>\n<p class=\"mol-para-with-font\">A study by Cancer Research UK that found that such adverts make children \u2018hungry\u2019 and \u2018tempted\u2019 to eat unhealthy food.<\/p>\n<ul class=\"rotator-panels link-bogr1 linkro-ccox\">\n<li>\n<p>  <img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/i.dailymail.co.uk\/i\/pix\/2017\/10\/04\/14\/4505332000000578-0-image-m-58_1507124067622.jpg\" width=\"62\" height=\"60\" \/><span>&#8216;Man v Fat&#8217; football league helps men shift up to FOUR STONE&#8230;<\/span><br \/>\n<\/a><\/p>\n<p>  <img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/i.dailymail.co.uk\/i\/pix\/2017\/10\/09\/07\/4529255800000578-0-image-m-53_1507529546011.jpg\" width=\"62\" height=\"60\" \/><span>&#8216;I don&#8217;t workout to lose weight&#8217;: Ashley Graham hits back at&#8230;<\/span><br \/>\n<\/a><\/p>\n<\/li>\n<\/ul>\n<p class=\"mol-para-with-font\">The group also wants marketing rules extended to cover sponsorship of sports, family attractions and marketing communications in schools.<\/p>\n<p class=\"mol-para-with-font\">The alliance\u2019s spokesman Caroline Cerny said: \u2018It\u2019s like a very unbalanced diet, with children\u2019s health getting a raw deal.<\/p>\n<p class=\"mol-para-with-font\">\u2018Junk food companies are spending tens of millions of pounds a year on promoting their products. Government healthy eating campaigns can\u2019t possibly compete.<\/p>\n<p class=\"mol-para-with-font\">\u2018There\u2019s only ever going to be one winner, so it\u2019s not surprising that the cost of obesity to people\u2019s health, the NHS and wider society, is spiralling out of control.<\/p>\n<p class=\"mol-para-with-font\">\u2018Something needs to be done urgently to redress the balance.\u2019<\/p>\n<p class=\"mol-para-with-font\">Malcolm Clark, coordinator of the Children\u2019s Food Campaign, said: \u2018The role of advertising in driving us towards unhealthy foods cannot be underestimated, especially when it comes to children.<\/p>\n<p class=\"mol-para-with-font\">\u2018This is why chocolate and crisps brands are pumping millions into advertising every year.\u2019<\/p>\n<p>        <img loading=\"lazy\" decoding=\"async\" id=\"i-d5d0bf3d64554cbd\" src=\"image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" height=\"814\" width=\"634\" alt=\"Coca Cola was one of the biggest spending on advertising, with health bosses expressing certainty that the promotions influence consumers\" class=\"blkBorder img-share\" \/><\/p>\n<p>    <img loading=\"lazy\" decoding=\"async\" id=\"i-d5d0bf3d64554cbd\" src=\"http:\/\/i.dailymail.co.uk\/i\/pix\/2017\/10\/11\/00\/32FBE94200000578-0-image-a-44_1507678354212.jpg\" height=\"814\" width=\"634\" alt=\"Coca Cola was one of the biggest spending on advertising, with health bosses expressing certainty that the promotions influence consumers\" class=\"blkBorder img-share\" \/><\/p>\n<p class=\"imageCaption\">Coca Cola was one of the biggest spending on advertising, with health bosses expressing certainty that the promotions influence consumers<\/p>\n<p class=\"mol-para-with-font\">Dr Alison Tedstone, chief nutritionist at Public Health England, said: \u2018We are certain that advertising is influential when it comes to choosing unhealthy foods.<\/p>\n<p class=\"mol-para-with-font\">\u2018What\u2019s striking is this analysis only counts crisps, drinks and confectionery makers, and none of the major takeaways and restaurant chains that also spend millions encouraging us to eat more.\u2019<\/p>\n<p class=\"mol-para-with-font\">A Government spokesman said: \u2018Current advertising restrictions in the UK on junk food are among the toughest in the world, including a ban on advertising junk food in children\u2019s media.\u2019\u00a0<\/p>\n<p class=\"mol-para-with-font\">British Soft Drinks Association director general Gavin Partington said: \u2018In 2016, soft drinks companies voluntarily agreed not to advertise any drinks high in sugar to under-16s across all media channels, including online, advergames, around schools, and specific sporting events.\u2019<\/p>\n<p class=\"mol-para-with-font\">\u2018The sector has also increased advertising spend on low and no-calorie drinks substantially in recent years.\u2019<\/p>\n<p class=\"mol-para-with-font\">A spokesman for the Food and Drinks Federation said: \u2018The UK, rightly, has some of the strictest regulation around the advertising of foods high in fat, salt and sugar in the world to ensure that children are properly protected.<\/p>\n<p class=\"mol-para-with-font\">\u2018Advertising allows brands to communicate product features &#8211; and innovations &#8211; to consumers and to build up relationships of trust; it is an essential commercial freedom.\u2019\u00a0<\/p>\n<p class=\"mol-para-with-font\">\u00a0<\/p>\n<p>            <!-- ad: http:\/\/mads.dailymail.co.uk\/v2\/us\/health\/none\/article\/other\/inread_player.html --><\/p>\n<h3 class=\"social-links-title\">Share or comment on this article<\/h3>\n<ul class=\"bigLinks sc-icns cleared\">\n<li class=\"share-facebook\">\n<p>                                    <span class=\"wai\">e-mail<\/span><br \/>\n                                <\/a>\n                            <\/li>\n<li class=\"share-icons\" id=\"shareLinkBottom\">\n<p>                                <\/a>\n                            <\/li>\n<li class=\"social-stats social-stats-pipe\" id=\"shareCountBottom\">\n<\/li>\n<li id=\"addCommentButton\" class=\"add-comment\">\n<p>                                <\/a>\n                            <\/li>\n<\/ul>\n<ul class=\"rotator-panels\">\n<li class=\"new shallow-ac mini link-bogr6 linkro-wocc\">\n<p>              <img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/i.dailymail.co.uk\/i\/pix\/2017\/10\/10\/22\/4534EE2E00000578-0-image-a-5_1507670384115.jpg\" alt=\"Water firm United Utilities has been fined \u00a3300,000 for contaminating tap supplies to more than 700,000 people (file photo)\" width=\"154\" height=\"115\" \/><span class=\"wocc bdrcc\">United Utilities is fined \u00a3300,000 for contaminating tap&#8230;<\/span><br \/>\n            <\/a>\n          <\/li>\n<li class=\"new shallow-ac mini link-bogr6 linkro-wocc\">\n<p>              <img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/i.dailymail.co.uk\/i\/pix\/2017\/10\/11\/00\/3CF84D3000000578-0-image-a-31_1507676789171.jpg\" alt=\"Every day 35million plastic bottles are sold in the UK, with many ending up as rubbish or litter instead of being recycled\" width=\"154\" height=\"115\" \/><span class=\"wocc bdrcc\">Plastic bottle and drink can deposits could save councils&#8230;<\/span><br \/>\n            <\/a>\n          <\/li>\n<li class=\"new shallow-ac mini link-bogr6 linkro-wocc\">\n<p>              <img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/i.dailymail.co.uk\/i\/pix\/2017\/10\/10\/18\/4532D23300000578-0-image-m-12_1507654820489.jpg\" alt=\"The youths seemed completely oblivious to the danger they were placing themselves in on top the famous Seven Sisters Cliffs\" width=\"154\" height=\"115\" \/><span class=\"wocc bdrcc\">Foolish tourists are seen larking about on a crumbling&#8230;<\/span><br \/>\n            <\/a>\n          <\/li>\n<li class=\"new shallow-ac mini link-bogr6 linkro-wocc\">\n<p>              <img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/i.dailymail.co.uk\/i\/pix\/2017\/10\/10\/13\/453161C100000578-0-image-m-21_1507638578201.jpg\" alt=\"Culture Secretary Karen Bradley, pictured in Westminster in March, referred the Sky takeover bid to Ofcom and the competition and Markets Authority to investigate\u00a0\" width=\"154\" height=\"115\" \/><span class=\"wocc bdrcc\">Broadcasting regulators investigating Murdoch&#8217;s proposed&#8230;<\/span><br \/>\n            <\/a>\n          <\/li>\n<li class=\"new shallow-ac mini link-bogr6 linkro-wocc\">\n<p>              <img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/i.dailymail.co.uk\/i\/pix\/2017\/10\/11\/09\/452A0E2800000578-0-image-m-10_1507710527326.jpg\" alt=\"And now supporters are aiming to raise \u00a3500 to reimburse Miss Stevenson for her wasted trip\" width=\"154\" height=\"115\" \/><span class=\"wocc bdrcc\">Well-wishers donate \u00a3200 to help \u2018Pull-a-Pig\u2019 victim pay&#8230;<\/span><br \/>\n            <\/a>\n          <\/li>\n<li class=\"new shallow-ac mini link-bogr6 linkro-wocc\">\n<p>              <img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/i.dailymail.co.uk\/i\/pix\/2017\/10\/10\/16\/11A08176000005DC-0-image-a-179_1507647656773.jpg\" alt=\"BBC news chief\u00a0James Harding (pictured) is to stand down from the role after five years.\" width=\"154\" height=\"115\" \/><span class=\"wocc bdrcc\">BBC news chief James Harding who defended corporation&#8230;<\/span><br \/>\n            <\/a>\n          <\/li>\n<li class=\"new shallow-ac mini link-bogr6 linkro-wocc\">\n<p>              <img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/i.dailymail.co.uk\/i\/pix\/2017\/10\/11\/09\/04276522000007D0-0-image-m-3_1507710117959.jpg\" alt=\"Brexit Secretary and the EU's chief negotiator Michel Barnier, pictured in Brussels late last month, are meeting for a fifth round of Brexit talks this week. Mr Barnier is said to be keen to move on to trade talks, but is being blocked by Germans\" width=\"154\" height=\"115\" \/><span class=\"wocc bdrcc\">Germany is blamed for blocking Brexit trade talks amid&#8230;<\/span><br \/>\n            <\/a>\n          <\/li>\n<li class=\"new shallow-ac mini link-bogr6 linkro-wocc\">\n<p>              <img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/i.dailymail.co.uk\/i\/pix\/2017\/10\/10\/17\/450ACC9800000578-0-image-m-51_1507652900851.jpg\" alt=\"Theresa May's speech was hit by a trio of disasters - kicked off when a serial prankster handed he a P45 while she was on stage\u00a0\" width=\"154\" height=\"115\" \/><span class=\"wocc bdrcc\">&#8216;I think I needed a stiff drink!&#8217; Theresa May reveals&#8230;<\/span><br \/>\n            <\/a>\n          <\/li>\n<li class=\"new shallow-ac mini link-bogr6 linkro-wocc\">\n<p>              <img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/i.dailymail.co.uk\/i\/pix\/2017\/10\/11\/08\/16D35CEB00000514-0-image-a-3_1507706728052.jpg\" alt=\"In a phone call last night, Mrs May told Mr Trump the deal was 'vitally important for regional security', while stressing that it must be 'carefully monitored and properly enforced'. 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After making a big impression at Euro 2016, the Icelandic fans will look to do the same in Russia next year\" width=\"154\" height=\"115\" \/><span class=\"wocc bdrcc\">Iceland becomes the smallest country ever to qualify for&#8230;<\/span><br \/>\n            <\/a>\n          <\/li>\n<li class=\"new shallow-ac mini link-bogr6 linkro-wocc\">\n<p>              <img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/i.dailymail.co.uk\/i\/pix\/2017\/10\/11\/08\/452FFB3100000578-0-image-a-4_1507706807504.jpg\" alt=\"Swimmers were splashing around in the hotel pool when the mini-tornado began ripping across the water\u00a0\" width=\"154\" height=\"115\" \/><span class=\"wocc bdrcc\">Wa-ter twister! 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Steven Beswick was hounded for a year over a parking ticket but has won \u00a31,000 in a landmark case after turning the tables on a 'cowboy' company\u00a0\" width=\"154\" height=\"115\" \/><span class=\"wocc bdrcc\">Driver, 46, who was hounded for a year over a parking&#8230;<\/span><br \/>\n            <\/a>\n          <\/li>\n<li class=\"new shallow-ac mini link-bogr6 linkro-wocc\">\n<p>              <img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/i.dailymail.co.uk\/i\/pix\/2017\/10\/03\/11\/44FC1CBE00000578-0-image-m-17_1507026911774.jpg\" alt=\"Footage shows the woman walking down the street with a man in a white hooded jacket following behind her\" width=\"154\" height=\"115\" \/><span class=\"wocc bdrcc\">Elderly woman is dragged along the road by her handbag by&#8230;<\/span><br \/>\n            <\/a>\n          <\/li>\n<li class=\"new shallow-ac mini link-bogr6 linkro-wocc\">\n<p>              <img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/i.dailymail.co.uk\/i\/pix\/2017\/10\/10\/22\/4534EE2E00000578-0-image-a-5_1507670384115.jpg\" alt=\"Water firm United Utilities has been fined \u00a3300,000 for contaminating tap supplies to more than 700,000 people (file photo)\" width=\"154\" height=\"115\" \/><span class=\"wocc bdrcc\">United Utilities is fined \u00a3300,000 for contaminating tap&#8230;<\/span><br \/>\n            <\/a>\n          <\/li>\n<\/ul>\n<p>        <img decoding=\"async\" src=\"http:\/\/f.dailymail.co.uk\/i\/furniture\/comments\/articles\/btn_add-your-comment.png\" \/><\/a><\/p>\n<p>        <img decoding=\"async\" src=\"http:\/\/f.dailymail.co.uk\/i\/furniture\/comments\/articles\/icon_comments_74.png\" \/><\/p>\n<h3>Comments <span class=\"readerCommentsCount\">4<\/span><\/h3>\n<p>\n\t    Share what you think\n          <\/p>\n<ul id=\"rc-tabs\" class=\"js-links dm-tabs cnr5 cleared\">\n<li class=\"dm-tab dm-tab-on bdrgr5 cnr-bdr wogr5 link-wox js-active\">\n        <span class=\"xogr5 tl\"><\/span><br \/>\n        <span class=\"xogr5 tr\"><\/span><br \/>\n        Newest<\/a>\n      <\/li>\n<li class=\"dm-tab bdrgr5 ow-igr2-bx cnr-bdr xogr2 link-gr5ox\">\n        <span class=\"xogr5 tl\"><\/span><br \/>\n        <span class=\"xogr5 tr\"><\/span><br \/>\n        Oldest<\/a>\n      <\/li>\n<li class=\"dm-tab bdrgr5 ow-igr2-bx cnr-bdr xogr2 link-gr5ox\">\n        <span class=\"xogr5 tl\"><\/span><br \/>\n        <span class=\"xogr5 tr\"><\/span><br \/>\n        Best rated<\/a>\n      <\/li>\n<li class=\"dm-tab bdrgr5 ow-igr2-bx cnr-bdr xogr2 link-gr5ox last\">\n        <span class=\"xogr5 tl\"><\/span><br \/>\n        <span class=\"xogr5 tr\"><\/span><br \/>\n        Worst rated<\/a>\n      <\/li>\n<\/ul>\n<p>The comments below have not been moderated.<\/p>\n<p class=\"bold pad5 wogr5 rc-info\">\n      The views expressed in the contents above are those of our users and do not necessarily reflect the views of MailOnline.\n    <\/p>\n<p>  <\/a><\/p>\n<p>      <a id=\"newcomment\" name=\"newcomment\"><\/a><\/p>\n<p>              <span>Close<\/span><\/a><\/p>\n<h2>Your comment will be posted to MailOnline as usual.<\/h2>\n<p>\u00a0<\/p>\n<p>              <span>Close<\/span><\/a><\/p>\n<h2>Your comment will be posted to MailOnline as usual<\/h2>\n<p>  We will automatically post your comment and a link to the news story to your Facebook timeline at the same time it is posted on MailOnline. To do this we will link your MailOnline account with your Facebook account. We\u2019ll ask you to confirm this for your first post to Facebook.<\/p>\n<p><\/p>\n<p>You can choose on each post whether you would like it to be posted to Facebook. Your details from Facebook will be used to provide you with tailored content, marketing and ads in line with our Privacy Policy<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cadbury\u2019s Dairy Milk, Coca-Cola and Galaxy topped list of advert spending The 18 biggest spenders put more than \u00a3143million into promotions last year But the government only spent \u00a35.2million on Change4Life health campaign\u00a0 By Ben Spencer Medical Correspondent For The Daily Mail Published: 19:42 EDT, 10 October 2017 | Updated: 19:53 EDT, 10 October 2017 <a class=\"read-more-link\" href=\"http:\/\/healthmedicinet.com\/i\/junk-food-ads-spend-27-times-more-than-health-scheme\/\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-204157","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"http:\/\/healthmedicinet.com\/i\/wp-json\/wp\/v2\/posts\/204157","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/healthmedicinet.com\/i\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/healthmedicinet.com\/i\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/healthmedicinet.com\/i\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/healthmedicinet.com\/i\/wp-json\/wp\/v2\/comments?post=204157"}],"version-history":[{"count":0,"href":"http:\/\/healthmedicinet.com\/i\/wp-json\/wp\/v2\/posts\/204157\/revisions"}],"wp:attachment":[{"href":"http:\/\/healthmedicinet.com\/i\/wp-json\/wp\/v2\/media?parent=204157"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/healthmedicinet.com\/i\/wp-json\/wp\/v2\/categories?post=204157"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/healthmedicinet.com\/i\/wp-json\/wp\/v2\/tags?post=204157"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}