{"id":83243,"date":"2016-06-13T14:02:56","date_gmt":"2016-06-13T14:02:56","guid":{"rendered":"http:\/\/healthmedicinet.com\/i\/sales-of-vitamins-and-mineral-supplements-now-outstrip-painkillers-as-we-juggle-hectic-lifestyles-and-ageing-fears\/"},"modified":"2016-06-13T14:02:56","modified_gmt":"2016-06-13T14:02:56","slug":"sales-of-vitamins-and-mineral-supplements-now-outstrip-painkillers-as-we-juggle-hectic-lifestyles-and-ageing-fears","status":"publish","type":"post","link":"http:\/\/healthmedicinet.com\/i\/sales-of-vitamins-and-mineral-supplements-now-outstrip-painkillers-as-we-juggle-hectic-lifestyles-and-ageing-fears\/","title":{"rendered":"Sales of vitamins and mineral supplements now outstrip painkillers as we juggle hectic lifestyles and ageing fears"},"content":{"rendered":"<p class=\"author-section byline-plain\">By<\/p>\n<p>Sean Poulter Consumer Affairs Editor For The Daily Mail<\/a><\/p>\n<p class=\"byline-section\"><span class=\"article-timestamp article-timestamp-published\"><br \/>\n  <span class=\"article-timestamp-label\">Published:<\/span><br \/>\n  08:43 EST, 13 June 2016<br \/>\n<\/span><br \/>\n | <span class=\"article-timestamp article-timestamp-updated\"><br \/>\n  <span class=\"article-timestamp-label\">Updated:<\/span><br \/>\n  08:43 EST, 13 June 2016<br \/>\n<\/span>\n<\/p>\n<\/p>\n<ul>\n<li class=\"share-facebook\"><\/li>\n<li class=\"share-twitter\"><\/li>\n<li class=\"share-pinterest\"><\/li>\n<li class=\"share-gplus\">\n      <span class=\"g-interactivepost\"><br \/>\n        <a><\/a><br \/>\n      <\/span>\n    <\/li>\n<li class=\"share-email\">\n      <\/a>\n    <\/li>\n<li class=\"share-icons\" id=\"shareLinkTop\">\n    <\/a>\n      <\/li>\n<\/ul>\n<p> <span><\/span><\/p>\n<p class=\"count-number\">\n<p class=\"count-text\">View <br \/> comments<\/p>\n<p>  <\/a><\/p>\n<p class=\"mol-para-with-font\">Vitamins and mineral supplements now outstripping painkillers in terms of sales as Britons desperately try and stave off illness and ageing.<\/p>\n<p class=\"mol-para-with-font\">Taking tablets, whether it is to combat the failure to eat healthily or protect the joints, has become part of the daily routine for millions.<\/p>\n<p class=\"mol-para-with-font\">As a result, supermarket sales of the health supplements have overtaken those for painkillers for the first time since 2005.<\/p>\n<p class=\"mol-para-with-font\">The total rose 1.8per cent in the past year to hit \u00a3362.7 million, according to research by analysts IRI for The Grocer.<\/p>\n<p>      <img loading=\"lazy\" decoding=\"async\" id=\"i-6cd6521dd980ce7a\" src=\"http:\/\/i.dailymail.co.uk\/i\/pix\/2016\/06\/13\/14\/35393DD900000578-3639076-Taking_tablets_whether_it_is_to_combat_the_failure_to_eat_health-a-3_1465824289658.jpg\" height=\"354\" width=\"634\" alt=\"Taking tablets, whether it is to combat the failure to eat healthily or protect the joints, has become part of the daily routine for millions, new figures show\u00a0\" class=\"blkBorder img-share\" \/>    <\/p>\n<p class=\"imageCaption\">Taking tablets, whether it is to combat the failure to eat healthily or protect the joints, has become part of the daily routine for millions, new figures show\u00a0<\/p>\n<p class=\"mol-para-with-font\">Separate data from analysts Kantar Worldpanel puts the market for vitamins, minerals and supplements in even finer fettle with sales up 5.9per cent to \u00a3431.4 million.<\/p>\n<p class=\"mol-para-with-font\">By contrast, sales of adult analgesics, things like aspirin, paracetamol and ibuprofen, were down 0.7per cent to \u00a3361.6 million.<\/p>\n<p class=\"mol-para-with-font\">The Grocer said the pressure of coping with increasingly hectic lifestyles has fuelled demand from men and women who feel they need extra help to make it through the day.<\/p>\n<p class=\"mol-para-with-font\">Vitamin manufacturers have increasingly tapped into the lucrative beauty market with claims supplements can hold back signs of ageing.<\/p>\n<p class=\"mol-para-with-font\">Products containing Vitamin A and C are promoted with claims they can help protect the skin against sun damage or hold back the break down on collagen.<\/p>\n<p class=\"mol-para-with-font\">There may also be a guilt effect with parents worried about their children\u2019s diet, trying to make up for large amounts of junk food by handing out vitamins and supplements.<\/p>\n<p class=\"mol-para-with-font\">The Department of Health recommends that all children from six months to five years old are given supplements, in the form of vitamin drops, which contain vitamins A, C and D.<\/p>\n<p class=\"mol-para-with-font\">It seems many parents have taken this message on board and insist on youngsters being given pills throughout their lives.<\/p>\n<p class=\"mol-para-with-font\">Sales of multivitamins for children are up by 16.8per cent a year with the figure for adult mutivits up by 7.4per cent.<\/p>\n<p>      <img loading=\"lazy\" decoding=\"async\" id=\"i-7515d2185f0a968\" src=\"http:\/\/i.dailymail.co.uk\/i\/pix\/2016\/06\/13\/14\/3539463500000578-3639076-Sales_of_vitamins_and_mineral_supplements_have_now_surpassed_pai-a-19_1465824458252.jpg\" height=\"419\" width=\"634\" alt=\"Sales of vitamins and mineral supplements have now surpassed painkillers for the first time in 11 years\" class=\"blkBorder img-share\" \/>    <\/p>\n<p class=\"imageCaption\">Sales of vitamins and mineral supplements have now surpassed painkillers for the first time in 11 years<\/p>\n<p class=\"mol-para-with-font\">The Grocer said: \u2018An apple a day keeps the doctor away but it seems Brits believe a daily dose of vitamins could have the same effect.<\/p>\n<p class=\"mol-para-with-font\">\u2018More Brits are popping pills as part of their everyday routines with sales of vitamins and mineral supplements having surpassed painkillers for the first time in 11 years.\u2019<\/p>\n<p class=\"mol-para-with-font\">The value of vitamin and mineral supplements is highly contentious.<\/p>\n<p class=\"mol-para-with-font\">Doctors argue that anyone eating a balanced diet, which includes fruit, vegetables and fish, do not need expensive supplements.<\/p>\n<p class=\"mol-para-with-font\">In fact, there is research to show that overdosing on some vitamins can be positively harmful.<\/p>\n<p class=\"mol-para-with-font\">For example, taking too much vitamin C or zinc could cause nausea, diarrhoea and stomach cramps.<\/p>\n<p class=\"mol-para-with-font\">Despite these concerns, the Grocer suggested people are choosing pills as a preferred nutrient source or a daily pick-me-up.<\/p>\n<p class=\"mol-para-with-font\">Analysts said Superdrug saw the fastest growth on any retailer with sales up 16.4per cent closely followed by Wilkinson at 15.1per cent.<\/p>\n<p class=\"mol-para-with-font\">High street stalwart Boots saw sales rise by 9.2per cent in the year &#8211; \u00a313.5 million.<\/p>\n<p class=\"mol-para-with-font\">A spokeswoman for Superdrug said: \u2018Healthy living has become a big trend in recent times. We have seen customers consciously choosing to make healthy choices in their everyday lives by incorporating vitamins into their daily routine.\u2019\u00a0<\/p>\n<p class=\"mol-para-with-font\">\n<h3 class=\"social-links-title\">Share or comment on this article<\/h3>\n<ul class=\"bigLinks sc-icns cleared\">\n<li class=\"facebook\">\n              <\/a>\n    \t<\/li>\n<li class=\"share\" id=\"shareLinkBottom\">\n<p>              <\/a>\n            <\/li>\n<li id=\"addCommentButton\" class=\"add-comment\">\n<p>              <\/a>\n            <\/li>\n<\/ul>\n<ul class=\"rotator-panels\">\n<li class=\"link-bogr2 link-ccogr2 linkro-wocc\">\n<p>\t  <img decoding=\"async\" src=\"http:\/\/i.dailymail.co.uk\/i\/pix\/2016\/06\/12\/14\/352E045400000578-0-image-a-1_1465738237584.jpg\" \/><span>Moment SWAT team engaged Orlando club shooter in rapid&#8230;<\/span><br \/>\n\t<\/a>\n      <\/li>\n<li class=\"link-bogr2 link-ccogr2 linkro-wocc\">\n<p>\t  <img decoding=\"async\" src=\"http:\/\/i.dailymail.co.uk\/i\/pix\/2016\/06\/12\/14\/352DECEC00000578-0-image-a-1_1465737231815.jpg\" \/><span>24 shots in 9 seconds: Orlando gunman club massacre<\/span><br \/>\n\t<\/a>\n      <\/li>\n<li class=\"link-bogr2 link-ccogr2 linkro-wocc\">\n<p>\t  <img decoding=\"async\" src=\"http:\/\/i.dailymail.co.uk\/i\/pix\/2016\/06\/13\/12\/35384F6E00000578-0-image-m-13_1465817658786.jpg\" \/><span>Shooting victim captures terror at Orlando club on Snapchat<\/span><br \/>\n\t<\/a>\n      <\/li>\n<li class=\"link-bogr2 link-ccogr2 linkro-wocc\">\n<p>\t  <img decoding=\"async\" src=\"http:\/\/i.dailymail.co.uk\/i\/pix\/2016\/06\/12\/15\/352E641700000578-0-image-a-4_1465742540720.jpg\" \/><span>Distraught mom: &#8216;No one can tell me where my son is!&#8217;<\/span><br \/>\n\t<\/a>\n      <\/li>\n<li class=\"link-bogr2 link-ccogr2 linkro-wocc\">\n<p>\t  <img decoding=\"async\" src=\"http:\/\/i.dailymail.co.uk\/i\/pix\/2016\/06\/12\/14\/352E0C2700000578-0-image-m-14_1465738751056.jpg\" \/><span>Heroic lifeguard saves child in South Carolina swimming pool<\/span><br \/>\n\t<\/a>\n      <\/li>\n<li class=\"link-bogr2 link-ccogr2 linkro-wocc\">\n<p>\t  <img decoding=\"async\" src=\"http:\/\/i.dailymail.co.uk\/i\/pix\/2016\/06\/12\/09\/352CC1A600000578-0-image-m-16_1465721668621.jpg\" \/><span>Gunshots heard as police tend to casualties outside Florida&#8230;<\/span><br \/>\n\t<\/a>\n      <\/li>\n<li class=\"link-bogr2 link-ccogr2 linkro-wocc\">\n<p>\t  <img decoding=\"async\" src=\"http:\/\/i.dailymail.co.uk\/i\/pix\/2016\/06\/12\/16\/352E7F2E00000578-0-image-a-1_1465743891189.jpg\" \/><span>Hostage in Orlando club tells mom &#8216;he&#8217;s going to die&#8217;<\/span><br \/>\n\t<\/a>\n      <\/li>\n<li class=\"link-bogr2 link-ccogr2 linkro-wocc\">\n<p>\t  <img decoding=\"async\" src=\"http:\/\/i.dailymail.co.uk\/i\/pix\/2016\/06\/12\/12\/352D7E8800000578-0-image-m-9_1465731215727.jpg\" \/><span>Police explain the events leading up to &#8216;hostage situation&#8217;<\/span><br \/>\n\t<\/a>\n      <\/li>\n<li class=\"link-bogr2 link-ccogr2 linkro-wocc\">\n<p>\t  <img decoding=\"async\" src=\"http:\/\/i.dailymail.co.uk\/i\/pix\/2016\/06\/12\/16\/352E941100000578-0-image-a-7_1465744838576.jpg\" \/><span>Florida shooting victim&#8217;s brother: &#8216;You didn&#8217;t die in vain&#8217;<\/span><br \/>\n\t<\/a>\n      <\/li>\n<li class=\"link-bogr2 link-ccogr2 linkro-wocc\">\n<p>\t  <img decoding=\"async\" src=\"http:\/\/i.dailymail.co.uk\/i\/pix\/2016\/06\/12\/14\/352E1AE800000578-0-image-a-4_1465739475020.jpg\" \/><span>Shooting victims carried from FL nightclub after massacre<\/span><br \/>\n\t<\/a>\n      <\/li>\n<li class=\"link-bogr2 link-ccogr2 linkro-wocc\">\n<p>\t  <img decoding=\"async\" src=\"http:\/\/i.dailymail.co.uk\/i\/pix\/2016\/06\/12\/20\/3531289500000578-0-image-a-7_1465760708484.jpg\" \/><span>Pulse bartender talks about running from shooter in Orlando<\/span><br \/>\n\t<\/a>\n      <\/li>\n<li class=\"link-bogr2 link-ccogr2 linkro-wocc\">\n<p>\t  <img decoding=\"async\" src=\"http:\/\/i.dailymail.co.uk\/i\/pix\/2016\/06\/12\/16\/352E9AB700000578-0-image-a-11_1465745305098.jpg\" \/><span>Mayor announces 50 dead in Florida nightclub shooting<\/span><br \/>\n\t<\/a>\n      <\/li>\n<\/ul>\n<ul class=\"rotator-panels\">\n<li class=\"new shallow-ac mini link-bogr6 linkro-wocc\">\n<p>                        <img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/i.dailymail.co.uk\/i\/pix\/2016\/06\/12\/18\/352EF38500000578-0-image-m-133_1465751522176.jpg\" alt=\"O GO WITH:The suspected Islamic extremist who slaughtered at least 50 people after taking party-goers hostage inside a gay club in Orlando was was 'angry after seeing two men kissing'.Law enforcement sources have identified the shooter, who was wielding an AR-15 assault rifle and a handgun, as US citizen Omar Mateen, 29, from Port St. Lucie in Florida.  The gunman, who was born to Afghan parents, was carrying a suspicious device, possibly a suicide vest, when he opened fire on the dance floor inside Pulse in the early hours of this morning.At least 50 people were killed and 53 others were injured in the shooting in the deadliest mass shooting in US history.An FBI spokesman said the mass shooting is being investigated as an act of terrorism, adding that they are looking into whether this was an act of domestic or international terror, and if the shooter was a lone wolf. The FBI believe the gunman, who was shot dead by officers, may have 'leanings to radical Islamic terrorism'.\" width=\"154\" height=\"115\" \/><span class=\"wocc bdrcc\">ISIS claims responsibility for Florida gay club massacre:&#8230;<\/span><br \/>\n                    <\/a>\n                <\/li>\n<li class=\"new shallow-ac mini link-bogr6 linkro-wocc\">\n<p>                        <img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/i.dailymail.co.uk\/i\/pix\/2016\/06\/12\/15\/352E004E00000578-0-image-m-14_1465740263776.jpg\" alt=\"\" width=\"154\" height=\"115\" \/><span class=\"wocc bdrcc\">&#8216;Tell them I&#8217;m in the bathroom. He&#8217;s coming I&#8217;m gonna die&#8217;:&#8230;<\/span><br \/>\n                    <\/a>\n                <\/li>\n<li class=\"new shallow-ac mini link-bogr6 linkro-wocc\">\n<p>                        <img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/i.dailymail.co.uk\/i\/pix\/2016\/06\/12\/23\/35317D8000000578-0-image-a-8_1465769382686.jpg\" alt=\"\" width=\"154\" height=\"115\" \/><span class=\"wocc bdrcc\">The Americans murdered by an ISIS fanatic as they partied:&#8230;<\/span><br \/>\n                    <\/a>\n                <\/li>\n<li class=\"new shallow-ac mini link-bogr6 linkro-wocc\">\n<p>                        <img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/i.dailymail.co.uk\/i\/pix\/2016\/06\/13\/04\/3531658A00000578-0-image-m-18_1465788833016.jpg\" alt=\"\" width=\"154\" height=\"115\" \/><span class=\"wocc bdrcc\">Orlando shooter&#8217;s father is running for president of&#8230;<\/span><br \/>\n                    <\/a>\n                <\/li>\n<li class=\"new shallow-ac mini link-bogr6 linkro-wocc\">\n<p>                        <img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/i.dailymail.co.uk\/i\/pix\/2016\/06\/12\/19\/352FB22600000578-0-image-m-39_1465756444523.jpg\" alt=\"\" width=\"154\" height=\"115\" \/><span class=\"wocc bdrcc\">Orlando terrorist&#8217;s internet bride tells how he beat her:&#8230;<\/span><br \/>\n                    <\/a>\n                <\/li>\n<li class=\"new shallow-ac mini link-bogr6 linkro-wocc\">\n<p>                        <img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/i.dailymail.co.uk\/i\/pix\/2016\/06\/12\/13\/352DCB3B00000578-0-image-m-18_1465735534260.jpg\" alt=\"image001.png\" width=\"154\" height=\"115\" \/><span class=\"wocc bdrcc\">Snapchat audio captures screaming horror as Orlando gunman&#8230;<\/span><br \/>\n                    <\/a>\n                <\/li>\n<li class=\"new shallow-ac mini link-bogr6 linkro-wocc\">\n<p>                        <img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/i.dailymail.co.uk\/i\/pix\/2016\/06\/13\/06\/3534F2ED00000578-0-image-a-25_1465794245529.jpg\" alt=\"\" width=\"154\" height=\"115\" \/><span class=\"wocc bdrcc\">Orlando terrorist was interviewed by FBI THREE TIMES over&#8230;<\/span><br \/>\n                    <\/a>\n                <\/li>\n<li class=\"new shallow-ac mini link-bogr6 linkro-wocc\">\n<p>                        <img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/i.dailymail.co.uk\/i\/pix\/2016\/06\/10\/23\/35246D2100000578-0-image-a-106_1465599235803.jpg\" alt=\"\" width=\"154\" height=\"115\" \/><span class=\"wocc bdrcc\">EXCLUSIVE: Khloe Kardashian begged OJ Simpson to take a&#8230;<\/span><br \/>\n                    <\/a>\n                <\/li>\n<li class=\"new shallow-ac mini link-bogr6 linkro-wocc\">\n<p>                        <img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/i.dailymail.co.uk\/i\/pix\/2016\/06\/10\/17\/3521FED300000578-0-image-a-63_1465576763755.jpg\" alt=\"\" width=\"154\" height=\"115\" \/><span class=\"wocc bdrcc\">Stanford rapist &#8216;took photograph of his victim&#8217;s breasts&#8230;<\/span><br \/>\n                    <\/a>\n                <\/li>\n<li class=\"new shallow-ac mini link-bogr6 linkro-wocc\">\n<p>                        <img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/i.dailymail.co.uk\/i\/pix\/2016\/06\/13\/00\/3531FDD300000578-0-image-m-12_1465772972022.jpg\" alt=\"\" width=\"154\" height=\"115\" \/><span class=\"wocc bdrcc\">Attack on LA Pride event foiled hours after Orlando club&#8230;<\/span><br \/>\n                    <\/a>\n                <\/li>\n<li class=\"new shallow-ac mini link-bogr6 linkro-wocc\">\n<p>                        <img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/i.dailymail.co.uk\/i\/pix\/2016\/06\/12\/19\/352F8DC200000578-0-image-m-6_1465754709626.jpg\" alt=\"Obama speaks at the White HOuse\" width=\"154\" height=\"115\" \/><span class=\"wocc bdrcc\">Solemn Obama calls for gun control action and DOESN&#8217;T link&#8230;<\/span><br \/>\n                    <\/a>\n                <\/li>\n<li class=\"new shallow-ac mini link-bogr6 linkro-wocc\">\n<p>                        <img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/i.dailymail.co.uk\/i\/pix\/2016\/06\/13\/03\/3532CA0900000578-0-image-m-13_1465785273998.jpg\" alt=\"\" width=\"154\" height=\"115\" \/><span class=\"wocc bdrcc\">Trump calls for Obama&#8217;s resignation after the President&#8230;<\/span><br \/>\n                    <\/a>\n                <\/li>\n<\/ul>\n<p>                                <img decoding=\"async\" src=\"http:\/\/f.dailymail.co.uk\/i\/furniture\/comments\/articles\/btn_add-your-comment.png\" \/><\/a><\/p>\n<p>                            <img decoding=\"async\" src=\"http:\/\/f.dailymail.co.uk\/i\/furniture\/comments\/articles\/icon_comments_74.png\" \/><\/p>\n<h3>Comments (<span class=\"readerCommentsCount\">0<\/span>)<\/h3>\n<p>\n                                \tShare what you think\n                                <\/p>\n<p class=\"rc-title debate\">No comments have so far been submitted. Why not be the first to send us your thoughts,<br \/>\n                        or debate this issue live on our message boards.<\/a>\n                    <\/p>\n<p>            <\/a><\/p>\n<p>                    Find out now<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Sean Poulter Consumer Affairs Editor For The Daily Mail Published: 08:43 EST, 13 June 2016 | Updated: 08:43 EST, 13 June 2016 View comments Vitamins and mineral supplements now outstripping painkillers in terms of sales as Britons desperately try and stave off illness and ageing. Taking tablets, whether it is to combat the failure <a class=\"read-more-link\" href=\"http:\/\/healthmedicinet.com\/i\/sales-of-vitamins-and-mineral-supplements-now-outstrip-painkillers-as-we-juggle-hectic-lifestyles-and-ageing-fears\/\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-83243","post","type-post","status-publish","format-standard","hentry"],"_links":{"self":[{"href":"http:\/\/healthmedicinet.com\/i\/wp-json\/wp\/v2\/posts\/83243","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/healthmedicinet.com\/i\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/healthmedicinet.com\/i\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/healthmedicinet.com\/i\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/healthmedicinet.com\/i\/wp-json\/wp\/v2\/comments?post=83243"}],"version-history":[{"count":0,"href":"http:\/\/healthmedicinet.com\/i\/wp-json\/wp\/v2\/posts\/83243\/revisions"}],"wp:attachment":[{"href":"http:\/\/healthmedicinet.com\/i\/wp-json\/wp\/v2\/media?parent=83243"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/healthmedicinet.com\/i\/wp-json\/wp\/v2\/categories?post=83243"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/healthmedicinet.com\/i\/wp-json\/wp\/v2\/tags?post=83243"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}