This Is How Kim Kardashian Gets Gorgeous, Healthy Hair—Even After Dying It Platinum
Related: These 3 Reasons Might Explain Why Your Hair Is Turning Gray
Via Instagram, Kim K revealed that she was shopping to pick up Nexxus Emergencee Treatment.
Buy it: $19.99, nexxus.com
Related: The $6 Product That Keeps Gwen Stefani’s Hair Hydrated Despite WEEKLY Dye Sessions
“Oh, no big deal, just came into the Nexxus store. My hair being bleached, I have to get this new Emergencee protein treatment. So excited,” she said.
The hair repair treatment—designed to be used post-color treatment—packs marine collagen and elastin proteins to reconstruct broken protein structures and boost strands’ strength. It’s the reason why her hair looks resilient and strong.
Learn how to make another great hair moisturizer at home:
If you and Kim K share similar hair struggles, you can use this as a weekly pre-treatment to keep your strands in tip-top shape. Best of all, it’s not too expensive—just $20, and you can do this at home. You also don’t need to have gone from super-dark locks to platinum, either. If you color treat or use hot styling tools on your strands, you’ll also benefit big time.