Why we fall prey to misinformationhealthmedicinetAugust 23, 2016news (Medical Xpress)—According to the hedonic principle, people are motivated by the pursuit of pleasure and, conversely, the avoidance of pain. Although there is a great deal of evidence to support this theory of motivation, … No related posts. Previous Post Study uncovers marker for a chronic brain disease Next Post New study highlights poor medicine prescribing practices in Africa