Generative AI Now Powers Shutterstock’s Creative Platform: Making Visual Content Creation Effortless


Shutterstock is a well-established creative platform that can offer a lot to businesses in the media and marketing industries. With over 2 million contributors, Shutterstock uploads hundreds of thousands of new photos every week, resulting in a vast library of more than 424 million images and 27 million video clips. Shutterstock’s extensive library offers high-quality, licensed media in a variety of forms, including pictures, vectors, drawings, 3D models, films, and music. Access to this library is available directly or through Shutterstock’s subsidiary companies.

Until recently, no AI picture generator had paid its participants for their contributions. However, Shutterstock has changed this by introducing the Shutterstock Contributor Fund. This means that when contributors’ work is used to create generative models, they will be paid directly by Shutterstock. In addition, any future royalties generated by licensing AI-created material on the platform will also be paid to contributors through the Shutterstock Contributor Fund.

Shutterstock can help you create and license graphics to enhance your brand. They use a responsible AI-generation model that rewards artists and has measures in place to prevent biases in their databases. They also continue to research more accurate portrayals of marginalized populations.

Text-to-image technology transforms suggestions into supersized, ethically-made images available for licensing. This is the most recent component of Creative Flow, an arsenal of resources developed by Shutterstock to facilitate the smoothest possible creative process. With Shutterstock’s Al generator, you can create beautiful images. All you have to do is think of an idea and type it into the search bar. Then, click the generate button, and Shutterstock’s AI will offer you several options. You can make a few adjustments to the picture using Create or purchase a license and download the image.

Shutterstock has some tips for creating interesting image prompts:

  • Start with a simple formula and replace the noun with any verb and any form of expression.
  • Be specific in your descriptions. Instead of saying “heavy traffic on a bridge,” say “high traffic on the Golden Gate Bridge at sunset on a foggy night.”
  • Use descriptive words that evoke emotions, like “upbeat.”
  • Consider using camera techniques, viewpoints, or aesthetic movements to add more depth to your prompts. For example, you could use “instant film,” “aerial view,” or “Impressionism.

An example of image generation using the prompt.’different tech issues while working from home’

Shutterstock has made generative AI accessible to everyone. This technology is changing how visual content is created for marketing campaigns, projects, and brand identities. With this image generator, you can create unique and stunning images with just a few words. It also includes user-friendly features such as an easy style picker and works with over 20 languages, giving people worldwide the freedom to express their creativity.


Note: Thanks to the Shutterstock team for the thought leadership/ Educational article above. Shutterstock has sponsored and supported this Content.

Dhanshree Shenwai is a Computer Science Engineer and has a good experience in FinTech companies covering Financial, Cards Payments and Banking domain with keen interest in applications of AI. She is enthusiastic about exploring new technologies and advancements in today’s evolving world making everyone’s life easy.