{"id":1985,"date":"2024-06-22T23:31:30","date_gmt":"2024-06-22T23:31:30","guid":{"rendered":"https:\/\/healthmedicinet.com\/review\/why-advertisers-pay-more-to-reach-viewers-who-watch-less\/"},"modified":"2024-06-22T23:31:30","modified_gmt":"2024-06-22T23:31:30","slug":"why-advertisers-pay-more-to-reach-viewers-who-watch-less","status":"publish","type":"post","link":"https:\/\/healthmedicinet.com\/review\/why-advertisers-pay-more-to-reach-viewers-who-watch-less\/","title":{"rendered":"Why advertisers pay more to reach viewers who watch less"},"content":{"rendered":"<p>A new study finds that viewers&#8217; income and likelihood of buying a product are not the factors that determine how much it costs to reach them\u2014 it&#8217;s how active they are on the platforms where the ads run. Television advertisers consider men between 18 and 34 a coveted demographic\u2014they&#8217;ll spend as much as three times more to reach them than they will on women and older adults. Online, it&#8217;s just the opposite. On platforms such as Instagram and TikTok, older audiences can be more expensive to reach. These price discrepancies <a class=\"read-more-link\" href=\"https:\/\/healthmedicinet.com\/why-advertisers-pay-more-to-reach-viewers-who-watch-less\/\">Read More<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new study finds that viewers&#8217; income and likelihood of buying a product are not the factors that determine how much it costs to reach them\u2014 it&#8217;s how active they are on the platforms where the ads run. Television advertisers consider men between 18 and 34 a coveted demographic\u2014they&#8217;ll spend as much as three times [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1985","post","type-post","status-publish","format-standard","hentry","category-health-news"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/healthmedicinet.com\/review\/wp-json\/wp\/v2\/posts\/1985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/healthmedicinet.com\/review\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/healthmedicinet.com\/review\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/healthmedicinet.com\/review\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/healthmedicinet.com\/review\/wp-json\/wp\/v2\/comments?post=1985"}],"version-history":[{"count":0,"href":"https:\/\/healthmedicinet.com\/review\/wp-json\/wp\/v2\/posts\/1985\/revisions"}],"wp:attachment":[{"href":"https:\/\/healthmedicinet.com\/review\/wp-json\/wp\/v2\/media?parent=1985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/healthmedicinet.com\/review\/wp-json\/wp\/v2\/categories?post=1985"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/healthmedicinet.com\/review\/wp-json\/wp\/v2\/tags?post=1985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}