By Matt Siegel
SYDNEY (Reuters) â€“ The rise of selfie photography in some of the worldâ€™s most beautiful, and dangerous, places is sparking a range of interventions aimed at combating risk-taking that has resulted in a string of gruesome deaths worldwide.
The act of taking a picture of oneself with a mobile phone, placing the subject center-stage, has exploded in popularity in recent years, with everyone from Britainâ€™s Queen Elizabeth II to U.S. President Barack Obama joining in.
But the selfie has also inspired a spate of risk taking and offensive public behavior, pushing the boundaries of safety and decorum, whether by dangling from a skyscraper or posing with live explosives.
Several governments and regulatory bodies have now begun treating the selfie as a serious threat to public safety, leading them to launch public education campaigns reminiscent of those against smoking and binge drinking.
Dozens of grisly selfie-related deaths and injuries in early 2015 led Russiaâ€™s Interior Ministry to launch a campaign warning avid mobile phone snappers about the danger of, among other things, posing for a selfie with a lion.
In June, two men in the Ural Mountains died after posing pulling the pin from a hand grenade; in May a woman survived shooting herself in the head in her Moscow office; a month later a 21-year-old university graduate plunged 40 feet (12 meters) to her death while posing hanging from a Moscow bridge.
â€œA cool selfie could cost you your life,â€ reads a poster from the campaign, which includes safety videos and information booklets.
Despite Russiaâ€™s diplomatic isolation over its support for separatist rebels in Ukraine, on the issue of dangerous selfies the Kremlin finds itself in accord with the European Union and the United States.
In Texas on Wednesday, a 19-year-old father of two died after shooting himself in the neck during a selfie. In Yellowstone National Park exasperated officials issued warnings after five separate selfie takers were gored this summer while standing too near bison.
The European Union in June proposed a law to criminalize social media posts containing pictures of landmarks such as the Eiffel Tower in Paris or Romeâ€™s Trevi Fountain. And in India this week officials said they were implementing a â€œno selfie zoneâ€ at the Hindu Kumbh Mela festival over fears they may cause stampedes.
ALL ABOUT ME
Yet despite the risks, selfies are more popular than ever, according to data from Google Trends. Searches for the term were up eight times in 2014 over the previous year, leading the Internet search giant to dub it â€œThe Year of the Selfieâ€.
Selfies tend to attract a type of person already more likely to push the boundaries of normal behavior, says Jesse Fox, an assistant professor of communications at Ohio State University.
Her research says people exhibiting the so-called Dark Triad of personality traits â€“ narcissism, Machiavellianism and psychopathy â€“ are likely to pursue selfie glory regardless of who gets hurt in the process.
â€œItâ€™s all about me. Itâ€™s putting me in the frame. Iâ€™m getting attention and when I post that to social media, Iâ€™m getting the confirmation that I need from other people that Iâ€™m awesome,â€ Fox told Reuters.
â€œYou donâ€™t care about the tourist attraction youâ€™re destroying; you donâ€™t care about annoying people in your social media feed â€¦ youâ€™re not even thinking about the consequences of your actions, so who cares if youâ€™re dangling off the side of the Eiffel Tower?â€
That has not stopped some countries trying to capitalize on the trendâ€™s popularity.
Tourism Australia this week launched a campaign promising an opportunity to take the â€œWorldâ€™s Largest Selfieâ€, aimed at selfie-mad Japan.
They have installed several so-called GigaSelfie platforms in some of the countryâ€™s most breathtaking environs from which, with an associated app, visitors can capture an ultra hi-resolution shot taken by a far away camera.
(Editing by Lincoln Feast and Robert Birsel)