Why Is The Fair-Trade Logo All Over Chocolate Bars?

Our love for chocolate is not in doubt, but how much do we actually know about the sweet stuff? We had two experts from Voila Chocolat come by to give us an education. Watch founder Peter Moustakerski and master chocolatier Christophe Toury talk to us about where chocolate is sourced, the many varieties, and how it may actually be healthy for us!

Playing “Fair”
When we are trying to be more responsible in our chocolate consumption, we may often see a “Fair Trade” logo on a chocolate bar. But what does that really mean? “Fair trade is a movement, at best, not an organization,” says Peter, “that certifies local producers who follow certain guidelines, offer decent living conditions, and pay a fair price to their workers.” Because cocoa is a traded commodity, most ordinarily grown in tropical climates, the markets often shift at the mercy of the farmers themselves. The Fair Trade logo, while not a certain assurance of safe practice, does indicate an intention absent from many of the corporate chocolate companies. “It’s much better than a bar missing the label,” says Peter.

Check out the rest of the interview with the Voila Chocolatiers here.

And be sure to visit Voila Chocolat, on 79th street and Broadway, the next time you’re in the city! Or follow their Facebook for exclusive chocolate video and photo content.

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