Famous Signs Are Suddenly Missing Letters To Prove A Crucial Point

We’re (O) positive you have to check out this out.

People, brands, iconic locations and more are losing the A’s, B’s, and O’s in their names as part of the #MissingType campaign, which aims to shed light on the need for blood donors around the world.  

The United Kingdom’s National Health Service started the initiative last year and has now expanded it to involve blood services from 21 countries across the globe.