The Trouble With Mindfulness Apps

In Brewer’s own experience, it’s the data that determines the app’s structure–not the great app idea, or even the creator’s own meditation expertise. When he was developing Craving to Quit, he thought, “Oh, I meditate, so therefore meditation must be the groundwork, the most basic piece.” What he found was that the informal meditation practices, the little bits of mindfulness parsed out during the day, were the biggest driver for people to use the app, so they developed the program around that.