And it didn’t matter if they were rich or poor: People benefited from buying time regardless of where they fell on the income spectrum. (The authors note, though, that may not hold true for the poorest of the poor.)

“If there’s some task that just thinking about it fills you with dread, then it’s probably worth considering whether you can afford to buy your way out of it,” said Elizabeth Dunn, a professor of psychology at the University of British Columbia and an author of the paper.

The surveys established a link between buying time and happiness, but the researchers wanted to see whether one causes the other.

So they conducted an experiment with a few dozen Canadians. First, they provided the participants with $40 on two consecutive weekends to spend, as directed, on either timesaving purchases or material purchases, like board games, fancy wine, or clothes. Then, they asked the participants their mood at the end of the day.

As the researchers predicted, spending money to save time appeared to reduce time-related stress and increase well-being, while spending on material goods did not have the same effect.

But, despite its benefits, the practice of buying time is not as popular as one might expect, they found. Even among more than 800 Dutch millionaires surveyed, all of whom surely could afford to do so, only a slight majority spent money on timesaving tasks.

Professors Whillans and Dunn offered a few guesses as to why, at least in the United States: a Protestant work ethic that values being busy or guilt over paying someone for a task that people could easily do themselves, for example.

“We want to seem like we have it all together and we might be therefore resistant to spending money on timesaving purchases even when we can afford it,” Ms. Whillans said.

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And it didn’t matter if they were rich or poor: People benefited from buying time regardless of where they fell on the income spectrum. (The authors note, though, that may not hold true for the poorest of the poor.)

“If there’s some task that just thinking about it fills you with dread, then it’s probably worth considering whether you can afford to buy your way out of it,” said Elizabeth Dunn, a professor of psychology at the University of British Columbia and an author of the paper.

The surveys established a link between buying time and happiness, but the researchers wanted to see whether one causes the other.

So they conducted an experiment with a few dozen Canadians. First, they provided the participants with $40 on two consecutive weekends to spend, as directed, on either timesaving purchases or material purchases, like board games, fancy wine, or clothes. Then, they asked the participants their mood at the end of the day.

As the researchers predicted, spending money to save time appeared to reduce time-related stress and increase well-being, while spending on material goods did not have the same effect.

But, despite its benefits, the practice of buying time is not as popular as one might expect, they found. Even among more than 800 Dutch millionaires surveyed, all of whom surely could afford to do so, only a slight majority spent money on timesaving tasks.

Professors Whillans and Dunn offered a few guesses as to why, at least in the United States: a Protestant work ethic that values being busy or guilt over paying someone for a task that people could easily do themselves, for example.

“We want to seem like we have it all together and we might be therefore resistant to spending money on timesaving purchases even when we can afford it,” Ms. Whillans said.

Continue reading the main story