Is this No7 cream the solution to a wrinkly neck?
- New Restore Renew Face and Neck Serum by No7 is being launched this week
- Scientist behind cream claims can effectively turn back clock by up to ten years
- Serum has extra calcium amino acids to that are said to help boost skin strength
Sean Poulter Consumer Affairs Correspondent For The Daily Mail
213
View
comments
The new Restore Renew Face and Neck Serum by No7 is being launched this week on the back of trials showing that it both evens out wrinkles and firms up skin
After years of applying moisturiser, many women hope their skin will retain its youthful bounce.
And while it may help their face stay firm, the effects can seem to dwindle on the neck.
Now a British product is being touted as the first to iron out the crepe-like appearance of this delicate skin as it ages – as well as taking years off the face.
The new Restore Renew Face and Neck Serum by No7 is being launched this week on the back of trials showing that it both evens out wrinkles and firms up skin.
The lead scientist behind the cream claims it can effectively turn back the clock by up to ten years.
It follows an endorsement from researchers at the University of Manchester a decade ago for the No7 Protect Perfect Serum. Sales shot up by 2,000 per cent after the cream – created by a team at Boots – was featured on a BBC Horizon programme.
Dr Mike Bell, scientific skincare adviser for the chemist, said of the product’s latest incarnation: ‘The face gets a lot of attention, it is there in the mirror, but the neck gets forgotten.
‘Unlike the skin on the face, [skin on the neck] doesn’t have the bone structure to support it, so the effects of gravity are more apparent. Neck skin is also thinner, making the effects of structural changes more apparent.’ The key ingredient in the existing versions of the serum is the protein-boosting Matrixyl 3000 Plus.
The latest Restore Renew Serum has extra calcium amino acids to help boost skin strength – specifically targeting skin fragility and the crepey appearance of the neck. Tests have shown that these help mature skin cells behave like younger cells again.
A 12-month clinical study of the serum involving 100 women aged over 55 found the majority had improvements across key measurements for ageing.
-
Route of the world-famous Iditarod dog race is shifted 300…
‘He does not appear upset at the meerkat’s line of…
-
Revealed: The ‘vampire’ horse farm where mares are made…
The face felt firmer, with wrinkles visibly reduced and skin tone more even. The neck also looked firmer and visibly smoother. The findings have been independently vetted by advertising compliance firm Clearcast, and will be used to back up the age-defying claims in TV promotions.
Dr Bell said the majority of people using the serum see the benefits within eight to 12 weeks. ‘This doesn’t happen instantly, it does require time,’ he said.
He added: ‘We have accumulated lots of clinical grading data on a large number of women. The kind of changes that we are getting are equivalent to five to ten years.’
Over 1,000 women have tested the serum throughout its development at laboratories in Nottingham, either in the clinical study or through user trials. File pic
Over 1,000 women have tested the serum throughout its development at laboratories in Nottingham, either in the clinical study or through user trials.
An eight-week study with British women found 84 per cent said that Restore Renew was the best facial serum they had ever used. Some 83 per cent stated it was the best serum they had ever used on their neck.
Meanwhile 85 per cent saw better results when adding the serum to their current skin routine, for example alongside moisturiser.
The product has been improved several times since the initial University of Manchester study, with the No7 Protect Perfect Intense Advanced Serum becoming the first British product clinically proven to deliver anti-ageing results that improve over time.
Ten years ago, a 30ml container of the original No7 Protect Perfect Serum cost £16.75. The latest Restore Renew version costs 67 per cent more at £28 for 30ml.
Share or comment on this article
- Moment a TV news presenter finds out her husband has died…
- Terrifying moment one of two ISIS suicide bombers…
- Disturbing truth about how Janet Jackson’s marriage was…
- Boyfriend forced to watch as refugee rapes his girlfriend…
- Prepare for real war: Russia and Iran warn Trump they…
- Iran and Russia threaten to react to US ‘aggression’ in…
- Great-grandmother, 66, killed chasing her dog across the…
- Pilot reveals the meaning behind 10 common airline code…
- ‘Maddie is hidden in plain sight’: Detective who spent…
- George Michael’s family kick his ex Fadi Fawaz out of the…
- Shocking video shows Colorado police officers body…
- Most expensive warship ever built FINALLY hits water: US…
- Now that’s a VERY deep end: Glass bottomed swimming pool…
- EXCLUSIVE: Hero security guard saved hundreds of lives…
- Sweden will ‘never go back’ to the days of mass…
- Sunday scorcher! Britain will bake in temperatures of 86F…
- Devastated father pays tribute to ‘compassionate and…
- Coronation Street made me relive my rape hell: Teenager…
Comments 216
Share what you think
-
Newest -
Oldest -
Best rated -
Worst rated
The comments below have not been moderated.
The views expressed in the contents above are those of our users and do not necessarily reflect the views of MailOnline.
Close
Your comment will be posted to MailOnline as usual.
Your comment will be credited to your MailOnline persona.
Close
Your comment will be posted to MailOnline as usual
We will automatically post your comment and a link to the news story to your Facebook timeline at the same time it is posted on MailOnline. To do this we will link your MailOnline account with your Facebook account. We’ll ask you to confirm this for your first post to Facebook.
The post will be credited to your MailOnline username. You can choose on each post whether you would like it to be posted to Facebook. Your details from Facebook will be used to provide you with tailored content, marketing and ads in line with our Privacy Policy.