Kudos to Nike for Featuring Women of Different Sizes in Their Latest Campaign

A photo posted by NikeWomen (@nikewomen) on Jul 13, 2016 at 1:00pm PDT

It’s received more than 71,000 double-taps and hundreds of comments praising Nike for representing all body types. She posted additional pics on her own account, too. 

the art of the sportsbra~ all my to @nikenyc !

A photo posted by Paloma Elsesser (@palomija) on Jul 11, 2016 at 10:20am PDT

Claire Fountain, the founder of Trill Yoga and well-known body positivity advocate, was also photographed for the campaign.

Hold tight Fact (3 of 4): Sports bras are designed to take on more impact than regular bras – this is why the band of your sports bras should fit slightly tighter than your everyday bra. Learn more through the link in our profile. ? #nike #nikeprobra #sportsbra

A photo posted by NikeWomen (@nikewomen) on Jul 16, 2016 at 9:12am PDT

The positive reaction extended beyond Instagram into the Twittersphere, too. 

Its empowering to see Nike appreciating different female bodies, supporting ALL women of ALL sizes@nikewomen pic.twitter.com/qPr9dE3bUb

— nadia gray (@nadiagray97) July 13, 2016

Well done, Nike! We’re behind anything that inspires more women to be active, comfortable, and confident.