Report finds distance is key to becoming an avid gym goer
- Marketing firm gathered anonymized location data from 7.5M mobile devices
- People who drove 4 miles or less to the gym went 5 times or more per month
- While those who commuted five or more went, on average, once in a month
- Gym goers are willing to drive a little further on Saturday (4.3 miles)
- But chose shorter commutes on Monday and Tuesday (3.7 miles)
Stacy Liberatore For Dailymail.com
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A new report has found that how far away from gym is from home can make or break your decision to go.
A marketing firm observed anonymized location data from 7.5 million mobile devices and found that if you want to get in the habit of going to the gym, pick an establishment close to home.
People who traveled no more than four miles went around five times or more per month, while those who commuted five or more went, on average, just once.
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A marketing firm observed anonymized location data from 7.5 million mobile devices and found that if you want to get in the habit of going to the gym, pick an establishment close to home
GOING TO THE GYM
Dstillery analyzed location data from 7.5m phones.
Those who traveled no more than four miles went around five times or more per month, while people who commuted five or more went, on average, just once in a month.
People were more willing to drive a little further on Saturday (4.3 miles), but chose shorter commutes on Monday and Tuesday (3.7 miles).
The research showed that more than half, 52 percent, of avid exercises opted to skip the gym on Monday.
Thursday was found to be the most popular day to hit the gym, followed by Friday.
The findings were revealed after Dstillery, a New York-based marketing firm, used mobile devices as sensors to see the daily average number of unique visitors to popular gyms.
‘Our team took a closer look and observed anonymized location data from 7.5 million mobile devices seen at gyms nationwide over a four week span,’ Dstillery shared in a recent blog post.
‘The analysis revealed even more about the workout schedules of typical gym visitors, including the frequency of workouts, the types of gyms visited, and the distance traveled to get there.’
The firm found that the average distance between a person’s home and the gym was 4 miles – but it depends on the day.
People were more willing to drive a little further on Saturday (4.3 miles), but chose shorter commutes on Monday and Tuesday (3.7 miles).
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The research showed that more than half, 52 percent, of avid exercisers opted to skip the gym on Monday.
Thursday was found to be the most popular day to hit the gym, followed by Friday.
People who traveled no more than four miles went around five times or more per month, while those who commuted five or more went, on average, just once – suggesting if you want to get off the couch pick a gym closer to home
‘While the comings and goings of gym-goers may be of greater interest to health and fitness marketers than the rest of us, this is just one example of how using mobile devices as a location sensor and a layer on digital and physical signals can greatly enhance the picture we have of our audiences,’ Dstillery shared.
‘The depth and breadth of information that is now discoverable about consumers based on where they travel in the physical world and online, across all of their devices, is only the beginning of how communication and media strategies are set to change again, both in the digital and offline world.’
The firm found that the average distance between a person’s home and the gym was 4 miles – but it depends on the day. People were more willing to drive a little further on Saturday (4.3 miles), but chose shorter commutes on Monday and Tuesday (3.7 miles)
The research showed that more than half, 52 percent, of avid exercisers opted to skip the gym on Monday. Thursday was found to be the most popular day to hit the gym, followed by Friday
Dstillery also found that people are willing to drive the extra money for higher priced gyms such as Equinox (5.7 miles), which is around $160 a month, and Soul Cycle(5.5 miles), which charges about $34 a class – however, pricing will vary depending on your location.
But fitness lovers were not willing to go far for budget gyms like Planet Fitness – they would only travel up to 3.2 miles.
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