Adelaide scientists reveal a cure for chocoholics


  • Sophie Schumacher of Flinder’s University in Adelaide has devised the perfect formula for people who really want to cut out the sweet stuff
  • People who visualized being stimulated by things like a forest lost their cravings

Mia De Graaf For Dailymail.com

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For chocoholics, little can be done to restrain their cravings.

No matter how full they are, or how soon they’re going to be on a beach, somehow there is always room for a little Lindt ball or a Hershey’s Kiss.

However, a scientist in Australia claims to have devised the perfect formula for people who really want to cut out the sweet stuff.

According to Sophie Schumacher of Flinder’s University in Adelaide, the biggest obstacle is our vivid and visual imagination.

How do you tackle that? Simply imagine a forest, she says.

People who visualized being stimulated by things like a forest lost their chocolate cravings

‘We found that cognitive defusion lowered the intrusiveness of thoughts, vividness of imagery before, and craving intensity for both the general test group, and for those who craved chocolate and wished to eat less chocolate,’ Dr Schumacher said.

‘If we tackle the issue when it first pops up in your mind – particularly if you are not hungry – then it’s much easier than waiting for those cravings to gather force.

‘Learn to nip off these cravings at the bud – by giving yourself a constructive distraction such as imaging a walk in a forest – can help to lower the intrusiveness of the thoughts and vividness of the imagery.

‘We found it was important to target the initial craving thoughts before they become full-blown cravings.’

To reach this conclusion, Schumacher led a research team exploring how much our initial thoughts about something are exaggerated by imagery in our minds.

Starting out, they believed that positive thoughts about chocolate, coupled with mental imagery of chocolate, might help to lower chocolate cravings.

First, they explored this in a group of 94 women who had varying feelings about chocolate, before then examining 97 women who actively wanted to curb their cravings.  

They were split into randomly-assigned groups – some undergoing cognitive defusion, some guided imagery.

In the first (cognitive diffusion), the researchers focused on moving the participants’ thoughts away from the initial object (chocolate) – urging them to distance themselves from it and not to response to that thought. 

In the second (guided imagery), they looked at ‘the craving stage’, when we begin to imagine what it would be like to smell and eat chocolate. Instead, the researchers urged them to imagine being stimulated by something else – like a forest.

They recorded the participants’ feelings towards chocolate before, after and during the exercises, while tracking how effective the intervention was.  

While the first worked for everyone, the second exercise was particularly effective on people who had intense chocolate cravings.   

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