Beddit opens up online store for Bluetooth sleep tracker


Helsinki-based makers of the ultrathin, unobtrusive Bluetooth-sensor Beddit sleep tracker have set up an online store as well as opened the door for preorders via Amazon after a successful crowdfunding campaign on Indiegogo.

After raising more than five times its original goal on Indiegogo, surpassing $503,000 in October, Beddit says it plans to build out cloud-based data services for its sensor, which users slip under a bed sheet. The company started shipping the sensor to early backers in October. While early backers paid a discounted $99 for the sensor, preorders now, available internationally, are listed at the full price of $149, with shipping slated for January 2014.

The thin tape-like sensor tracks your sleep quality, heart rate, breathing rhythm, movement, sleep stages, snoring, and sleeping environment, such as noise level and light. You can also access personalized coaching tips and wellness advice, view your sleep history, or share your data with social media accounts. Best part, you won’t need to wear a device while you sleep or tuck your mobile phone under your pillow as when using a sleep app.

While sleep-tracking startup Zeo closed up shop earlier this year, a slew of other sleep-tracking options are on the market, such as the wrist-worn Lark and smart sleeping mask from IntelliClinic. The bracelet-like UP by Jawbone recently launched a new platform with 10 integrated apps, including Sleepio, a UK-based online sleep enhancement program that uses cognitive behavioral therapy, such as progressive relaxation and thought blocking, to boost your slumber.

http://www.beddit.com