Email Marketing is a crucial part of any company’s strategy as it is one of the most effective ways to engage with your audience. Email marketing has been proven to be one of the most cost-effective and efficient ways to reach your target audience. However, keeping up with the ever-changing trends and growing audiences can also be challenging. With the latest technological advancements, Artificial Intelligence is helping businesses manage email marketing campaigns more efficiently than ever. Let’s look at some of the most innovative AI Email marketing tools.
ActiveCampaign is a customer experience automation platform combining sales, marketing, and customer service automation into one platform. It offers a wide range of features, like personalized email marketing, which allows you to send personalized, targeted emails to customers. Businesses can craft email newsletters, campaigns, and promotions that connect with customers. The platform is available as a web-based solution, and its email and marketing automation pricing is $29/month.
Optimove is a CRM software that helps you to automate and personalize your marketing efforts. Its AI-driven marketing automation platform helps increase customer engagement and revenue. It offers an email personalization feature called Optimail that allows you to send personalized emails to customers. To track promotional emails, it leverages machine learning driven by AI. Additionally, it combines eDataSource to guarantee email deliverability, obtain performance data, and monitor the effectiveness of email campaigns.
Rasa.io is an AI-powered newsletter tool that helps you to send personalized emails to every subscriber. It analyzes previous subscriber data and suggests the most relevant email content for every user. This personalization helps to increase the click-through rate of your emails. With their automation tools, you can still take charge and save a lot of time and effort simultaneously. It costs $140 monthly for small to medium businesses and custom prices for associations and enterprises.
Customer.io is an automated messaging platform that allows you to create personalized, data-driven emails and SMS for your users. Users can create automated or API-triggered workflows, newsletters, and transactional messages within one platform using the same customer data. It also ensures that your messages are delivered at the right time using time delays, time windows, or waiting until a user takes action. Its pricing starts at $100 per month.
GetResponse is another affordable automated email marketing tool that helps you to grow your business. It helps find new customers and build your email list with lead-generation tools that turn anonymous connections into loyal ones. Its email marketing software comes with professional email templates, easy design tools, and trusted deliverability to ensure your emails reach customers’ inboxes. Users can automate all kinds of emails, including newsletters, transactional emails, targeted campaigns, and more. It costs $15.58/month for the email marketing plan.
Drift is a conversational marketing platform that helps personalize conversations with customers at every stage of the sales funnel. The software behind Drift email makes it easier to distinguish between human and automated responses, letting you quickly respond to client inquiries or requests. Moreover, Drift email automatically purges email lists, which raises the percentage of emails that are delivered. It costs $2500 per month for small businesses with many features.
SeventhSense is a unique AI software that helps drive maximum engagement and performance with an existing email marketing program. To increase engagement and improve the effectiveness of current email marketing, it uses artificial intelligence to optimize and personalize email delivery times for each user in the database. This helps in increased open rates and click-through rates.
Omnisend is a user-friendly platform for marketing automation. With integrated email and SMS advertising, businesses can reach their customers wherever they are. They have various email templates which can be customized according to the use case. It can be integrated with multiple e-commerce tools. The no-code drag-and-drop workflow editing tool helps visualize and adjust the automated email sequences. It has a free plan with limited features, and the paid plans start at $16/month.
Sendinblue is an automation platform for business marketing. It goes beyond SMS and email marketing. With marketing automation, personalization, segmentation, a quick and simple landing page builder, sign-up forms, and the ability to develop and publish Facebook advertising, it provides chat and CRM. One can start with a collection of email templates or create a brand-new layout. Next, using a simple drag-and-drop builder, one can add the blocks and style they desire to complement their brand.
SendGrid is an email automation platform enabling businesses to send and track emails easily and at scale. It offers an email API that can be easily integrated, ensures email deliverability, and allows users to send emails to the right contacts. It provides robust features covering everything from email marketing, automation, sign-up forms, templates, etc. It also provides insights on email campaigns that can be used to improve future campaigns. It has a free plan with limited features, and the paid plans start at $19.95/month.
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Consultant Intern: Currently in her third year of B.Tech from Indian Institute of Technology(IIT), Goa. She is an ML enthusiast and has a keen interest in Data Science. She is a very good learner and tries to be well versed with the latest developments in Artificial Intelligence.