Veganuary’s Impact: Stats to Prove It

Veganuary’s Impact: Stats to Prove It


Veganuary, a global movement encouraging people to try a vegan lifestyle for the month of January, has gained significant traction in recent years. With more and more individuals embracing plant-based diets, the impact of Veganuary has been immense. In this article, we will explore the statistics that demonstrate the magnitude of Veganuary’s influence.

1. Participation Numbers

Since its inception in 2014, Veganuary has witnessed a remarkable increase in participation. In 2020 alone, over 400,000 people from 192 countries took part in the campaign, pledging to go vegan for the month. This number has been steadily rising year after year, indicating the growing interest in veganism.

2. Social Media Engagement

Social media has played a crucial role in spreading awareness about Veganuary. The movement has garnered significant attention on platforms like Instagram, Twitter, and Facebook. In 2020, the hashtag #Veganuary received over 1.3 million mentions on Instagram alone, with influencers, celebrities, and individuals sharing their vegan journey and encouraging others to join.

3. Corporate Support

Veganuary has gained support from various corporations, including renowned food chains and retailers. In recent years, major fast-food chains have introduced vegan options to cater to the increasing demand. In 2020, more than 1200 new vegan products were launched by participating companies, showcasing the impact of Veganuary on the market.

4. Environmental Impact

One of the key reasons people choose to participate in Veganuary is the positive environmental impact. According to Veganuary’s data, participants in 2020 collectively saved over 41,200 tonnes of CO2 emissions, equivalent to the emissions produced by 450,000 flights from London to Berlin. Additionally, participants saved over 1.4 million liters of water and preserved around 3.4 million square meters of land.

5. Health Benefits

Veganuary has also been associated with numerous health benefits. Studies have shown that adopting a plant-based diet can reduce the risk of chronic diseases, such as heart disease, diabetes, and certain types of cancer. Many participants have reported improved energy levels, weight loss, and better overall well-being after completing Veganuary.


Veganuary’s impact has been substantial, with increasing participation numbers, widespread social media engagement, corporate support, and positive environmental and health outcomes. The movement has successfully raised awareness about veganism and encouraged countless individuals to make more conscious dietary choices. As Veganuary continues to grow, its influence on individuals, businesses, and the planet will undoubtedly continue to expand.