Miss World ditches pageant stereotypes to embrace health


  • Miss World Australia 2016 winner Madeline Cowe was crowned on Friday
  • Miss Cowe is mentored by food, lifestyle and wellness coach Andi Lew
  • Ms Lew taught the girls the importance of nutrition and exercise
  • She encouraged them to eat good foods and find their higher purpose

Lauren Grounsell For Daily Mail Australia

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Miss World Australia is one pageant where beauty runs further than skin deep.

The stereotypical swimwear contest has been replaced with a fitness component that promotes positive body image, but even behind the scenes young women are embracing wellness.

There they are mentored by food, lifestyle and wellness coach Andi Lew who told Daily Mail Australia she encourages the women to fuel their bodies with wholefoods and embrace an active lifestyle.

Positive body image: Miss World Australia has a renewed focus on health and wellness. Here Madeline Cowe is crowned Miss World Australia 2016

Finding support: The brunette beauty was educated on nutrition, health and exercise throughout her time in the pageant

Food for thought: Food, lifestyle and wellness coach Andi Lew (pictured centre) guided the contestants (left, right) on how to lead a healthier lifestyle

‘Gone are the days of starving themselves to get on stage with a flat stomach,’ Ms Lew said.

‘We teach them how to fuel properly by eating whole foods as close to nature as possible in smaller amounts and more regularly so they have the energy and beauty and confidence that comes from within.’

Miss World Australia 2016 winner Madeline Cowe was crowned on Friday, and today appeared on Today Extra alongside Ms Lew to talk about health and wellness.

Guidance: Ms Lew held workshops with the young women  throughout the pageant to teach them what foods to eat to fuel their bodies

Madeline, who is a law student, said Ms Lew taught her the importance of nutrition.

‘You can really tell the difference when you change your nutrition, when you’re eating healthier foods you just feel so much better,’ she told Today Extra.

‘It’s so easy when you have a long day to maybe just got Maccas or something like and choose a less healthy option that’s quick and easy, but you really need to focus on everything.

‘You can’t get this type of body by not eating, you need to go to the gym, you need to eat nutritious food.’

Fit is the new thin: Rather than a swimwear contest, pageant contestants take part in a fitness component. Here Madeline is pictured in her active wear

Continued support: Madeline will continue to work with Ms Lew who is on call for her whenever she needs help or guidance

Throughout the Miss World Australia pageant, Ms Lew held workshops with the girls to teach them the importance of health and wellness.

She told Daily Mail Australia it was important to eat nutrient dense foods and good fats derived from plants, such as coconuts, avocados and Chia seeds.

When it came to exercise, Ms Lew focused on functional movements such as squats, push ups, pull ups and deadlifts.

The movements are perfect for Madeline, who will be living out of a suitcase and exercising in hotel rooms as part of her jet-setter Miss World lifestyle.

Food for fuel: Ms Lew suggested foods with good fats derived from plants, such as coconuts, avocados and Chia seeds for women like Madeline (pictured)

Staying strong: Now she has been crowned Madeline will lead a jet-setter lifestyle and Ms Lew gave her tips to exercise in her hotel room

Going forward, Ms Lew will continue to work as a mentor for Madeline and be ‘on call’ whenever she needs assistance.

‘I will inspire and educate her towards different nutrition to figure out what works best for her,’ she said.

Her role is not just to inspire her to eat healthier and exercise, but focus on her higher purpose or her ‘why’.

Greater purpose: ‘When the girls understand their “why” … it’s no longer just about the pageant it’s about their greater mission in life,’ Ms Lew said

‘When the girls understand their “why” … it’s no longer just about the pageant it’s about their greater mission in life,’ she said.

The pageants motto is ‘Beauty With a Purpose’ and Ms Lew said many of the contestants walked away from the pageant having a higher purpose.

She believed Madeline had the potential to be crowned Miss World.

Ms Lew’s approach with the women was inspired by her book, Wellness Loading: Disconnect and Reconnect. You can visit her website here.

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