This Is Why People Are Putting Makeup On Their Thighs

This sneaky and unusual trend started to pop up in late 2016, but it’s catching on now. Rather than do a full look on their faces, beauty bloggers are making the thigh the new frontier in contouring. (To do a full-face application of makeup on your leg, you first have to create an expertly contoured face—impressive, no?) The end result falls somewhere between freaky and intriguing, so naturally people on social media are running with it, using hashtags like #thighmakeup and #thighface. (Kick-start your new, healthy routine with Women’s Health’s 12-Week Total-Body Transformation.)

A photo posted by Josie Allison Steeves (@the_unicorn_baller_2004) on Aug 22, 2016 at 6:49pm PDT

RELATED: These Makeup Transformations Will Blow Your Mind 

Making of.. #video #mywork #makingof #stepbystep #makeup #makeupartist #bluemakeup #handmakeup #legmakeup #makeupart #art #artist

A video posted by Malda (@_.malda._) on Sep 15, 2016 at 8:47am PDT

A photo posted by Victoria Odom (@makeupbytory_) on Mar 23, 2016 at 6:31am PDT

We applaud these ladies for boldly going where no makeup artist has gone before. Which begs the question—what’s next when it comes to beauty? We need to get a leg up on future trends…

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