Primary school children make anti-smoking packaging


Primary school children in Coventry are at the centre of a nationwide anti-smoking campaign.

Pupils from Earlsdon Primary School have drawn their own anti-smoking packaging ahead of the country’s plain packaging rollout in May 2017.

Public Health England (PHE) said it hopes the message “resonates” with the UK’s 7m smokers.

PHE said that 16,500 people die every year from smoking.

The government approved the use of plain packaging on cigarette cartons – which removes messages, colours and brand images – in May.

The children drew their own front-of-pack messages, with sentiments like, “don’t be the smoker, be the stopper”.

The drawings also feature illustrations of diseases that can be caused by smoking, like heart attacks and strokes.

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The children’s designs won’t be used – instead, the actual packaging will feature graphic pictures and text health warnings.

National director for health and wellbeing Kevin Fenton said: “I hope the children’s heartfelt pleas will resonate with smokers around the country to encourage them to take advantage of the free campaign tools and support available, and to make 2017 the year they quit for good.”

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England’s chief medical officer Professor Dame Sally Davies said: “Stopping smoking will have a dramatic positive impact on your health and the health of those around you, especially children, and is the single best health decision you can make this new year.”