Ads from sports broadcasts found to significantly increase alcohol urges in risky drinkers

New Edith Cowan University (ECU) research shows exposure to alcohol advertisements during national sports broadcasts, particularly those that feature a preferred beverage, significantly increases cravings in people with risky drinking behaviors. The study “Exposure to preference-matched alcohol advertisements from national sports broadcasts increases short-term alcohol consumption inclinations in risky drinkers” is published in the Health Promotion Journal of Australia. The ECU study, led by Dr. Ross Hollett, analyzed nationally televised finals matches from the Australian Football League (AFL) and the National Rugby League (NRL) to determine the frequency of alcohol Read More

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