Study finds bigger irises make people more attractive

Examples of stimuli (attractive female) used in Experiment 1. Credit: Cognition (2024). DOI: 10.1016/j.cognition.2024.105842 New research by Zachary Estes, Professor of Marketing at Bayes Business School (formerly Cass), as well as academics from the University of Amsterdam, Netherlands, and the University of California at Los Angeles, explored how people’s eyes affect their perceived attractiveness. The paper, “Beauty is in the iris: Constricted pupils (enlarged irises) enhance attractiveness,” is published online in Cognition. The researchers conducted six experiments testing the effects of pupil size on attractiveness. The pupil is the dark Read More

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