The competition for online attention in today’s news environment is fierce. High-quality news from credible sources must compete for attention with misinformation and a rapidly increasing amount of partisan content. How can a news organization stand out as a reputable and trustworthy outlet while driving readers to its site? The answer is simple: literally. According to research from Michigan State University, news readers engage more with simple writing, suggesting journalists should write simply—clearly and without ambiguity—to attract attention online. The study was published in the journal Science Advances. “Newsrooms want Read More