Sprout juice unveiled as part of Marks & Spencer’s festive food range


  • Juice consists of two of recommended five a day portions of fruit and veg
  • Range includes sprout-based coleslaw, a Christmas pie and gin-flavoured tea

By
Sean Poulter, Consumer Affairs Editor

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Marks Spencer is releasing an apple, pear and Brussel sprout-flavoured juice as part of its festive range

Want some colour in your cheeks? Hurry up and drink your sprouts.

The thought may make many go a bit green about the gills, but if you can’t stand Brussels sprouts on your plate at Christmas then how about trying them as a refreshing juice instead?

Marks Spencer is to combine the much-maligned vegetable with apple and pear for a sweet and tasty drink that adds a healthy element to the usual festive binge.

The juice adds up to two of the five daily portions of fruit and vegetables that are recommended for a healthy diet.

Together with a sprout-based coleslaw, it is among many innovations that are being introduced by MS for its festive food collection this year – not all of them for the more virtuous diner.

Following the successful launch of its Fish and Chip Pie, the chain will be selling an indulgent Christmas dinner in a pie this year – complete with turkey, stuffing, pigs in blankets and cranberry sauce.

And for those who want a bite-size version of Christmas, the party food range includes Christmas dinner on a stick.

A team of 40-strong product developers at MS began working on the range in September last year and have flown to New York, Barcelona and Paris to find the latest trends and ingredients.

Innovative new products include a Christmas cake liqueur and an edible cheese board made from crackers.

There is also a gin flavoured with tea and dressed with gold flakes, which MS is calling the GTea.

As an alternative to the traditional pudding, it has developed a Collection Bright Lights Christmas Cake, which comes trimmed with LED lights, and a Five Gold Rings decadent chocolate pudding.

The company’s food halls are a
magnet for Middle Britain and the chain’s Christmas sales have continued
to boom despite the six years of austerity that many have endured.

The company is also releasing gin-flavoured tea dressed with gold
flakes, a Christmas pie filled with turkey, stuffing and cranberry sauce, a sprout-based coleslaw and an edible cheeseboard made from crackers

The company’s food halls are a
magnet for Middle Britain and the chain’s Christmas sales have continued
to boom despite the six years of austerity that many have endured.

Sandra Ziles, the chain’s head of product development, said: ‘At Christmas we all want to wow our family and friends with delicious food and surprise them with interesting new discoveries.

‘We’ve spent nearly 18 months working on this year’s range and we’ve got something for everyone, from the most delicious turkey to Christmas cake liqueur and even the first edible cheese board.’

She added: ‘What could be a better taste of Christmas than Christmas cake liqueur? And for those willing to be a bit more adventurous you can’t beat our Brussels sprout juice – we hope it will convert a few non-sprout eaters to the green side.’

 

Comments (85)

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The comments below have not been moderated.

YaaBooSucks,

London, United Kingdom,

4 hours ago

I warrant that’ll be a rootin’ tootin’ success.

Johnny Repman,

Hassi Mesrollmops,

6 hours ago

Ferment it all!!

Ysabel Ekaterin,

Sheffield,

7 hours ago

I don’t eat “raw” green fruit or veg as I don’t like the taste of chlorophyll, so I can only eat what I can’t taste – having seen the insane sugar content of fruit juice and the much lower sugar content of vegetable juice, but not really being fussed about veg juice, combining veg with fruit in this way is only to be praised as you get a bit of sweet but a much lower ratio of sugar – I won’t touch sprouts, but I will try this as long as they don’t add any more sugar than is in the apples/pears. as a writer and teacher I have to do a lot of research that exposes a lot of food claims by “experts” and “scientists” as nonsense – your dairy should be full fat, full cream to maintain your health – and MS sprouts with fruit idea is metabolically sound. Of course, it will also be the “halo” that enables me to put into my basket GTea…If they need a taste tester for that one, I’m always available!

Lizzie,

Maidstone, United Kingdom,

8 hours ago

And if global warming increases due to vast amounts of methane caused by thousands of people popping off, dont blame M+S

EnglishPigPot,

Nottingham, United Kingdom,

9 hours ago

Its the Exorcists vomit!

Nattie,

Surbiton, United Kingdom,

9 hours ago

Drink a pint of this abuout an hour before catching the tube home, and you’ll soon have a cariage to yourself!

Donnylad,

Doncaster, United Kingdom,

14 hours ago

I’d rather drink something that has already passed through Boris Yeltsin….

LauraJones,

London, United Kingdom,

15 hours ago

This has preservatives in and won¿t do you any good. Whip a sprig of raw broccoli into your morning smoothie, you won¿t taste it but it will give you the much needed cruciferous green for the day.

mrbadexample,

worthing, United Kingdom,

15 hours ago

some ideal reading to accompany drinking this may be: Gone with the Wind, Wind in the Willows, The Fog, Whistle down the Wind and The Andromeda Strain !

Delilah,

Bristol, United Kingdom,

16 hours ago

I want the light up cake!!!!!

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