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The Equinox ad is part of a campaign called “Commit to Something,” a collection of seven bold images by iconic fashion photographer Steven Klein.

According to a press release from the New York-based chain of fitness clubs, “Each of the seven images tells a different story about commitment.” The nursing image is meant to depict “a young mother unapologetically breastfeeding in public.”

The mom is portrayed by model and actress Lydia Hearst. “All vignettes are a virtuous expression of taking deliberate action and going ‘all in,’” states the release.

Normalizing the sight of breastfeeding is a positive, but we’d like to think moms don’t have to be wearing fancy jewelry to nurse in public.

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