FB has grown to become one of the largest sectors on earth – and one of the most competitive. According to work Given these considerations – to say nothing of the fact that supply chain costs are rising – it’s no wonder that FB companies are increasingly being forced to distinguish themselves from the competition. That’s especially true given how rapidly consumer habits are shifting.
Between the power of sustainability, rising enthusiasm for health foods, and the eagerness of customers to understand where products come from, manufacturers are having to react in kind – something that’s only possible with the right digital platform in place.
Changing trends
Especially since the pandemic, what the public wants from their FB providers has developed dramatically. At its simplest, that was true in terms of where they got their food: restaurants were out, and retail or home delivery was in.
Quality as a competitive advantage in process manufacturing
By Infor
Given its nature, meanwhile, Covid-19 also saw an increased commitment of consumers to healthy eating, with 31% of people in a 2020 survey That’s echoed Yet as the industry and solution strategy director of food and beverage at Infor goes on to explain, giving customers what they want in a rapidly changing market is far from straightforward – if manufacturers remain reliant on antiquated tools anyway. Traditionally dependent on manual checks in warehouses, he explains it can be hard to separate produce It goes without saying, moreover, that the same drawbacks make it challenging to fulfil other customer demands. Without the data to rigorously analyse supply chains, for instance, it’s much more difficult to provide information on the provenance of products. The same is true of wider sustainability questions around greenhouse gas emissions – hardly irrelevant when, according to recent work At the same time, there’s growing evidence that if manufacturers aren’t flexible enough to give consumers what they want, they’re more than happy to jump ship. As Koks notes, retailers are already “putting pressure on producers” to provide relevant information around ingredients, while 2022 work How can ambitious FB manufacturers support these varied consumer expectations, even as they boost their agility in other areas of the business? One answer involves investing in an ERP expressly built for FB, providing firms with the power to gather and leverage their data.
That’s true, Koks argues, even when it comes to the most basic customer habit: how exactly they get their food. “Successful organisations that could deal with the pandemic in a very smart way had an advantage in digitisation,” he says. “They had a platform where they could see that demand is switching out of restaurants to retail – or maybe even to direct home delivery – and had systems in place to react quickly.”
This argument feels reasonable: with deep and user-friendly insights on sales and supply chains, systems like Infor’s make it easy to see where consumer winds are blowing – and adapt accordingly.
Similar advantages are obvious when reacting to other consumer concerns. Around FB transparency, for instance, the underpinning of data facilitated As Koks explains, these technologies can fulfil other demands as well. In a sector gripped In a broader sense, tools like Infor’s CloudSuite Food Beverage platform ensure manufacturers can keep up with how customer habits might develop in future. Especially with the rise of Gen Z foodies, a demographic characterised In the same vein, having a clear grasp of new markets can help inform advertising efforts. Once again, Gen Z is sparking a revolution here, with a study Making relevant professional contacts early surely makes sense, even as customer habits continue to evolve.
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