10 must-read digital transformation books in 2022
5. Leading Digital: Turning Technology into Business Transformation
Author: George Westerman, Didier Bonnet and Andrew McAfee
Description: Leading Digital intentionally stays away from born-digital companies and tech startups and instead focuses on how traditional companies in industries like finance, manufacturing and pharmaceuticals are implementing digital technologies and practices to keep up with today’s market. George Westerman and Andrew McAfee, colleagues at the MIT Initiative on the Digital Economy, and Capgemini Consulting’s Didier Bonnet identify the factors that go into a successful digital transformation, laying out a two-part framework on where to invest in digital capabilities and how to lead a transformation initiative. Insights are drawn from a study of more than 400 global firms, including Nike, Burberry, Pernod Ricard and Caesars Entertainment.
Why you should read: Business leaders will learn how to better engage with customers, enhance digital business operations, create a digital vision and govern digital activities in traditional companies.