How Just’s Co-Founder Got More Than $200 Million From Investors (Podcast)

Josh Tetrick co-founded Just in 2011 with the goal of eliminating eggs from the food system. The company’s first products were plant-based mayonnaise and salad dressings, and it recently introduced an egg replacement made of beans. Just is also working on lab-made chicken meat, meaning no animals had to be killed in the process. The company has raised more than $200 million over the past eight years, and executives are reportedly considering an IPO.

Related: Plant-Based Egg From Just to Soon Be Available Nationwide in Whole Foods

In this interview, Tetrick discusses why mission is so important for startup success — and how he convinced investors to open their checkbooks for his company.

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