How to create, release, and share generative AI responsibly

The voluntary recommendations were put together “We want to ensure that synthetic media is not used to harm, disempower, or disenfranchise but rather to support creativity, knowledge sharing, and commentary,” says Claire Leibowicz, PAI’s head of AI and media integrity. 

One of the most important elements of the guidelines is a pact Regulation attempting to rein in potential harms relating to generative AI is still lagging behind. The European Union, for example, is trying to include generative AI in its upcoming AI law, the AI Act, which could include elements such as disclosing when people are interacting with deepfakes and obligating companies to meet certain transparency requirements.