Jitterbit buys iPaaS vendor for EDI, e-commerce capabilities

Shameen Pillai, a senior research director at Gartner, said enterprises are increasingly using iPaaS for B2B integration, including with e-commerce marketplaces and EDI networks. Many of those organizations frequently tell Gartner they want to integrate with business partners using modern APIs and traditional EDI side-“By adding further EDI support through this acquisition to its existing API support, Jitterbit has improved its positioning to address this growing market demand,” Pillai added.

Holger Mueller, a principal analyst and vice president at Constellation Research, said Jitterbit was strong on the Salesforce side and, with the acquisition of eBridge, could now grow into a “generally relevant” API integration platform. Mueller said eBridge — which was founded in 1993 under the name EDI Bridge — has roots in EDI and other file-based integration options that still power many transactions today.

Jitterbit said the list of retailers that support EDI transactions includes Walmart, Costco, Kroger, Home Depot, Target, Lowe’s and Best Buy. Trading partners need to exchange data from disparate systems to facilitate digital processes to track orders, shipments and inventory.

Gallegos said Jitterbit has only occasionally bumped into eBridge in deals with retail customers. He said eBridge tended to serve a client base with an annual revenue of up to $100 million that conducts about 200 orders per month, whereas Jitterbit’s customers tend to fall into the “upper midmarket/low enterprise” category with revenue of $100 million to $2 billion.