Market momentum drives Boomi back to in-person events – Business

For the first time since 2019, Boomi World is back in person, bringing the Boomi LP ecosystem back together. With this event, it’s clear to see how far the company has come: Boomi’s market momentum is helping to propel it towards the title of leading platform for creating and deploying integrations and master data management.

Boomi CMO Alison Biggan talks about the company’s market momentum.

“This event represents so much more than just an opportunity to tell people the new things that are happening, it’s an opportunity to get everybody back together and give us an opportunity to engage in ways we haven’t been able to for a long time,” said Alison Biggan (pictured), chief marketing officer of Boomi. “For us, it’s just part of the momentum that we’re building in the market around Boomi.”

Biggan poke with theCUBE Research’s John Furrier at Boomi World, during an exclusive broadcast , . They discussed how overcomplexity is hurting companies, how Boomi is solving this issue with simplicity and what’s on the horizon for the company from a marketing standpoint. (* Disclosure below.)

Navigating market momentum amid technology overcomplexity

With several transformations in the last few years, the biggest Biggan says, are the explosion of cloud computing and the incredible proliferation of applications. An unintended consequences of this massive shift is the introduction of overcomplexity, with many business leaders loading too much software on their infrastructure. This software doesn’t even communicate with each other and thus can’t work efficiently, contributing to lag, downtown and constant maintenance, on top of constant licensing fees and employee training.

“GenAI is the main thing at this point, but it brings the opportunity to build on the foundation we already have and equip our customers to take advantage of what the technology can do without introducing more complexity,” Biggan said. “What you want to be able to do is allow the agents and the AI capabilities to talk to the data and the information you already have, and that’s what this is going to help us do for our customers and our partners moving forward.”

One of the easiest parts of Boomi, Biggan says, is that customers can work within the Boomi enterprise platform, solving core integration and automation needs, managing API and taking advantage of emerging artificial intelligence innovation, all within one singular platform.

“You’re going to be able to do things within your Boomi ecosystem, within your Boomi footprint, that allow you to simplify and automate and reduce some of that complexity and that’s really important for customers as they move forward,” Biggan said. “People don’t want to add more complexity while they’re solving new and emerging business problems. I think our ability to take that simplification, to deliver it through a single enterprise platform is really going to be critical.”

From a marketing standpoint, Boomi will consider with the concept of Boomi World Tours in the fall, a series of in-depth sessions and lectures delivered by the company around the world.

“The other thing that’s going to be really critical for us is going to the other places our customers are, other events, engaging with analysts. You’ve seen the Gartner result,” Biggan said. “We’ve had great results from Nucleus recently. It’s really important that we continue to tell the Boomi story and articulate our leadership and our innovation.”

Here’s the complete video interview, coverage of Boomi World:

(* Disclosure: Boomi LP Neither Boomi .)