The top 5 content management trends in 2022

In 2020, the COVID-19 pandemic forced organizations to accelerate digital transformation, and this acceleration will likely continue. At the start of the pandemic, many business leaders quickly adopted what they thought were short-term remote work strategies, which gradually became long-term.

“Many organizations have clearly said there’s going to be a larger number of full-time home office workers, even after all the pandemic’s worst is past us,” McKinnon said.

Permanent remote work means organizations must add to or improve the digital foundations they laid in 2020 — especially tools or tactics they used as temporary fixes. In particular, organizations may look to further digitize paper-based processes, such as switching to e-signatures, McKinnon said.

Organizations face pressures to make their content strategies flexible enough to deal with omnichannel demands and COVID-19 restrictions, and to increase productivity. Headless technology, AI, personalization, tool integration and digital transformation respond to such pressures, and CMS buyers should consider how these tools and strategies can help their organizations succeed.