Target’s Collaboration With Soulcycle Is Its Most Unexpected Partnership Yet

The two mega-brands have paired up to offer shoppers free pop-up fitness cycling classes (usually $34) in ten cities — Houston, Seattle, Washington D.C., Atlanta, Denver, Nashville, Miami, Chicago, Minneapolis and Los Angeles –between Jan. 22 and Feb. 14, as well as a pop-up shop dedicated to wellness products in the participating stores.

SoulCycle will also release a small capsule collection of mostly unisex clothing in Target stores, including a sweatshirt ($49), sweatpants ($49), tank top ($29) and men’s T-shirt ($29) — all kind of a bargain considering similar styles currently sold on Soulcycle’s website cost double those prices. So even if the pop-up doesn’t come to your city (or you hate spinning), you can still act as if.