Festivals and mass gatherings can empower and inspire people making lifestyle changes for a sustainable future, according to new research from a vegan festival which suggests the power of these collective experiences may have been underestimated. In-depth interviews with people attending a festival celebrating the vegan lifestyle showed that these events can provide a restorative retreat from the majority, meat-eating society. For vegans, attending is an opportunity to ‘recharge’ their beliefs; seek out social connection; and to be inspired by a collective identity- focused experience. Dr. Annayah Prosser, from the Read More