What makes sustainable consumption so difficult?

The effect of high versus low trait self-control on choice environments. Compared to low trait self-control individuals, high trait self-control individuals exhibit a greater tendency to actively navigate into and shape stimulus environments in contexts that allow for a sizeable impact of individual autonomy because there is limited influence from higher-level factors. Credit: Nature Reviews Psychology (2023). DOI: 10.1038/s44159-023-00256-y While many people want to achieve major long-term goals—such as improving their diet, quitting smoking or adopting a more sustainable lifestyle—they often find it difficult to do so. Is it all Read More

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