Rather than a text description, using a visual sweetness scale with an arrow pointing to a specific sweetness level on wine labels may increase purchase intent among novice wine consumers, according to a new study from researchers in the Penn State School of Hospitality Management. Even though purchase intent increased, the researchers also found those same novice consumers may not be willing to pay a higher price for wine with a sweetness scale because the scale might make the product appear to be lower quality. This research, published in the Read More